{"id":2852,"date":"2008-12-01T07:02:51","date_gmt":"2008-12-01T07:02:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2852"},"modified":"2020-01-02T18:26:17","modified_gmt":"2020-01-02T17:26:17","slug":"5-billion-in-savings-up-for-grabs-for-consumer-packaged-goods","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/5-billion-in-savings-up-for-grabs-for-consumer-packaged-goods\/","title":{"rendered":"$5 Billion in Savings Up For Grabs for Consumer Packaged Goods"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-medium wp-image-2853 alignleft lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/package-printing-inks.jpg\" alt=\"\" width=\"240\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/package-printing-inks.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/package-printing-inks-150x112.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/180;\" \/>How can the consumer packaged goods industry save $5 billion per year?\u00a0 Drop down to just 6-colors for package printing.<\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/12\/package-printing-inks.jpg\"><\/a>Sounds simple enough, but when even the slightest edge in terms of recognition and attracting attention on overcrowded store shelves can make or break a product, dropping extra colors in the package printing process can be a big deal.\u00a0<\/p>\n<p>Enter <a href=\"http:\/\/www.lfh.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LFH<\/a>.\u00a0 The brand identity consulting company out of the U.K. created a patented system that it uses to analyze the colors in a package design and then provides a reduced color palette that creates almost the exact same look.\u00a0 In fact, a survey of marketers conducted by LFH showed that 8 out of 10 could not tell the difference in packaging before and after LFH modified the color palette, and the final 2\u00a0stated that the difference was was barely noticeable.\u00a0<!--more--><\/p>\n<p>LFH is currently working with <a href=\"http:\/\/unilever.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unilever<\/a> to revamp much of its packaging in Europe.\u00a0 The change to 6-color packaging is expected to save Unilever up to hundreds of millions of dollars per year, which can then be invested in other ways.\u00a0 It&#8217;s expected that other companies will start taking a serious look at using fewer colors in packaging, which not only saves money but also reduces waste at the printing facility &#8211; a point that is of great interest to green business and sustainability groups.<\/p>\n<p>Has your company looked into using fewer colors to produce its packaging?\u00a0 If not, it&#8217;s definitely a concept to bring to the table.<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/flickr.com\/photos\/churchhatestucker\/2471759227\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can the consumer packaged goods industry save $5 billion per year?\u00a0 Drop down to just 6-colors for package printing. Sounds simple enough, but when even the slightest edge in terms of recognition and attracting attention on overcrowded store shelves can make or break a product, dropping extra colors in the package printing process can [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1016,1017,110,1018,1015,960,390],"class_list":{"0":"post-2852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-management","8":"tag-consumer-packaged-goods","9":"tag-corporate-branding","10":"tag-green-packaging","11":"tag-lfh","12":"tag-package-design","13":"tag-unilever","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>$5 Billion in Savings Up For Grabs for 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