{"id":2839,"date":"2008-11-28T18:39:44","date_gmt":"2008-11-28T18:39:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2839"},"modified":"2020-07-28T14:56:04","modified_gmt":"2020-07-28T13:56:04","slug":"corporate-brands-get-a-lift-from-twitter","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-brands-get-a-lift-from-twitter\/","title":{"rendered":"Corporate Brands Get a Lift from Twitter"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-2840 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/twitter-shirt.jpg\" alt=\"\" width=\"217\" height=\"156\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 217px; --smush-placeholder-aspect-ratio: 217\/156;\" \/>Has your company tried microblogging to give your brand a boost?\u00a0<\/p>\n<p>Companies like Dell,\u00a0JetBlue, Comcast, H&amp;R Block and Whole Foods are just a few of the companies that are using the largest microblogging network, <a href=\"http:\/\/www.twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, to not just keep tabs on online conversations about their brands but also join those conversations.\u00a0 For example, Comcast uses Twitter as a customer service portal.<\/p>\n<p><strong>There are three great things about Twitter:<!--more--><\/strong><\/p>\n<ul>\n<li>Anyone with Internet access can use Twitter for free.\u00a0 Currently, an estimated 1-3 million people use Twitter with more using sites such as <a href=\"http:\/\/www.plurk.com\" target=\"_blank\" rel=\"noopener noreferrer\">Plurk<\/a>, Pownce* and Jaiku*.\u00a0<\/li>\n<li>Twitter gives companies the opportunity to indirectly control the online buzz about their brands.\u00a0<\/li>\n<li>Twitter gives online influencers access to brand messages, information and more straight from the source.<\/li>\n<\/ul>\n<p>There is no doubt that the power of the social web can make or break a brand, and it can have significant influence on consumer behavior.\u00a0 The online buzz about a brand led by online influencers can deliver an incredible amount of word-of-mouth marketing and boost customer and brand loyalty.\u00a0 When online consumers feel valued by the companies and brands they use and talk about, word-of-mouth conversations increase as does brand loyalty.\u00a0<\/p>\n<p>That&#8217;s why companies that embrace the social web by blogging and microblogging are ahead of the curve in terms of consumer brand engagement and will reap the rewards in the long run.\u00a0 They&#8217;re directly engaging consumers and online influencers and making them feel valued by participating in a two-way conversation.<\/p>\n<p>If you haven&#8217;t tried Twitter yet, give it a try personally to learn how it works.\u00a0 Create a free account and start publishing 140-character updates about anything you want.\u00a0 Find other users to follow, and soon you&#8217;ll find more and more people following you.\u00a0 Once you have a good understanding of how microblogging works and how it can be used to give brands a boost, present your findings to your executives and show them that <em>not<\/em> getting onboard with social web tools such as microblogging is a missed opportunity.<\/p>\n<p>What do you think?\u00a0 Do you tweet personally or for your company or brand?<\/p>\n<p>* Note: no longer available [Ed.2015].<\/p>\n<p><em>Image: <\/em><em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has your company tried microblogging to give your brand a boost?\u00a0 Companies like Dell,\u00a0JetBlue, Comcast, H&amp;R Block and Whole Foods are just a few of the companies that are using the largest microblogging network, Twitter, to not just keep tabs on online conversations about their brands but also join those conversations.\u00a0 For example, Comcast uses [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1010,1008,110,1009,1007,520,1011,264],"class_list":{"0":"post-2839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-comcast-twitter","8":"tag-companies-on-twitter","9":"tag-corporate-branding","10":"tag-dell-twitter","11":"tag-microblogging","12":"tag-online-branding","13":"tag-social-media-branding","14":"tag-twitter","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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