{"id":27891,"date":"2009-08-05T02:27:00","date_gmt":"2009-08-05T01:27:00","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=27891"},"modified":"2009-08-05T02:27:00","modified_gmt":"2009-08-05T01:27:00","slug":"nissan-a-lesson-in-creating-a-brand-image-message-and-promise","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/nissan-a-lesson-in-creating-a-brand-image-message-and-promise\/","title":{"rendered":"Nissan – A Lesson in Creating a Brand Image, Message and Promise"},"content":{"rendered":"

Hats off to the ad campaign pictured below from Nissan<\/a>, which provides an excellent example of how a few words of copy can create a complete brand image, message and promise.<\/p>\n

Take a look at the first ad in the campaign below. In just 11 words and with a great black and white image, the audience relates the Nissan brand to owning a dream.<\/p>\n

\"nissan-dream\"<\/p>\n

<\/div>\n

The second example below is equally powerful.\u00a0 In just 9 words, the audience relates the Nissan brand to freedom and escape.<\/p>\n

\"nissan-getaway\"<\/p>\n

<\/div>\n

And my favorite ad is below.\u00a0 In 12 simple words, the Nissan brand means inspiration.<\/p>\n

\"nissan-inspire\"<\/p>\n

<\/div>\n

With the simple tagline, “The Joy of Driving”, accompanying each ad, Nissan means so much more than just a car.<\/p>\n

Can you make your brand mean more than the tangible product or service it provides?\u00a0 It’s a powerful accomplishment.\u00a0 Kudos to TBWA Toronto<\/a> for a great campaign.<\/p>\n

Images via AdsoftheWorld.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hats off to the ad campaign pictured below from Nissan, which provides an excellent example of how a few words of copy can create a complete brand image, message and promise. Take a look at the first ad in the campaign below. In just 11 words and with a great black and white image, the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,104,105,110,5601,5611],"class_list":{"0":"post-27891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-image","8":"tag-brand-message","9":"tag-brand-promise","10":"tag-corporate-branding","11":"tag-nissan","12":"tag-tbwa-toronto","13":"entry"},"yoast_head":"\nNissan - A Lesson in Creating a Brand Image, Message and Promise<\/title>\n<meta name=\"description\" content=\"Just a few words but a very big message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/nissan-a-lesson-in-creating-a-brand-image-message-and-promise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan - 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