{"id":2640,"date":"2008-11-19T15:42:54","date_gmt":"2008-11-19T15:42:54","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2640"},"modified":"2020-07-29T09:31:14","modified_gmt":"2020-07-29T08:31:14","slug":"brands-get-noticed-with-microsoft-live-search-cashback-program","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brands-get-noticed-with-microsoft-live-search-cashback-program\/","title":{"rendered":"Brands Get Noticed with Microsoft Live Search Cashback Program"},"content":{"rendered":"

\"\"<\/a>In a weak economy, consumers are looking for deals.\u00a0 There are many websites dedicated to providing coupon and discount codes to frugal shoppers, but did you know Microsoft Live Search<\/a> jumped on the discount bandwagon earlier this year with the Microsoft Live Search cashback program<\/a>?<\/p>\n

The initial purpose of the Microsoft Live Search cashback program was to boost Microsoft’s position in the online search market as well as to make some extra money for Microsoft.\u00a0 While it’s unknown if Microsoft has reached either of those goals, new data released by Microsoft does show that the\u00a0Microsoft Live Search cashback program certainly helps advertisers give their brands a boost at a time when consumers want to save money and retail sales are down industry-wide.<\/p>\n

According to The Register<\/a>, eBay has increased its paid search ROI by 50% using the Microsoft Live Search cashback program and ShoeMall.com has seen an increase of 6-times its previous ROI.\u00a0 Microsoft Live Search claims that 4.5 million consumers use Microsoft Live Search to conduct over 68 million product or brand searches each month.\u00a0 That’s a lot of targeted exposure for an ad!<\/p>\n

Microsoft also claims (via their own study with comScore<\/a> in 2008) that, “Live Search referred almost 12% of all U.S. commercial online transactions and about 13% of all U.S. online spending among key retail categories in the second quarter.”\u00a0<\/p>\n

No one knows how accurate that claim\u00a0is since Microsoft spearheaded the comScore research, but cashback search does seem like a viable brand marketing option that can easily be incorporated into a brand marketing plan.\u00a0 What do you think?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a weak economy, consumers are looking for deals.\u00a0 There are many websites dedicated to providing coupon and discount codes to frugal shoppers, but did you know Microsoft Live Search jumped on the discount bandwagon earlier this year with the Microsoft Live Search cashback program? The initial purpose of the Microsoft Live Search cashback program […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[970,861,110,969,646,520,972,971],"class_list":{"0":"post-2640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-cashback-programs","8":"tag-comscore","9":"tag-corporate-branding","10":"tag-microsoft-live-search","11":"tag-online-advertising","12":"tag-online-branding","13":"tag-search-advertising","14":"tag-search-cashback-advertising","15":"entry"},"yoast_head":"\nBrands Get Noticed with Microsoft Live Search 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