{"id":2630,"date":"2008-11-19T09:34:45","date_gmt":"2008-11-19T09:34:45","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2630"},"modified":"2008-11-19T09:34:45","modified_gmt":"2008-11-19T09:34:45","slug":"graduate-recruitment-a-horror-story","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/graduate-recruitment-a-horror-story\/","title":{"rendered":"Graduate recruitment: a horror story"},"content":{"rendered":"<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/norwichunion-600.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/norwichunion-300.jpg\" alt=\"\" title=\"Norwich Union\" width=\"300\" height=\"195\" class=\"alignnone size-full wp-image-2633 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/norwichunion-300.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/norwichunion-300-150x97.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/195;\" \/><\/a><\/div>\n<p>For sheer entertainment, it&#8217;s hard to beat the horror-story themed <a href=\"http:\/\/www.escapethehorror.com\">Norwich Union graduate careers site<\/a>:<\/p>\n<ul>\n<li>\nmore choice than you can shake a zombie at (discussion of their seven business areas)<\/li>\n<li>don&#8217;t come to a grisly end; avoid a career horror story (an explanation of what is good about joining Norwich Union)<\/li>\n<li>share the horror (get one of the scary Norwich Union office monsters for your Facebook\/Myspace page)<\/li>\n<li>10 tips on what not to do in a horror film &#8211; yes, we all know that you should never go into the basement alone when the ominous music is playing, but it&#8217;s good to be reminded. Not directly careers related, but who cares?<\/li>\n<li>zombie screensavers, flying bats, scary usb snakes and staplers &#8230; and a laptop that eats the careers calendar a page at a time.<\/li>\n<\/ul>\n<p>Even the text is themed: they refer to the graduate career profiles as &#8216;escape stories&#8217; from &#8216;the good guys&#8217;, and the various locations that graduates could live in are described in terms of witch burnings, the Black Death, ghosts and murders.<\/p>\n<p>And, best of all, an invitation to film your own horror movie and submit it to a competition via YouTube to win the best 25 horror films of all time. Now that&#8217;s a prize I&#8217;m sure many students would love to win.<\/p>\n<p>From an apparently staid industry, this is an entertaining site that goes some way towards changing the perception of the industry &#8211; and that has to be a good thing. <\/p>\n<p>One question though: it doesn&#8217;t seem to be highlighted on the main corporate <a href=\"http:\/\/www.aviva.com\">Aviva<\/a> site (though there is a link to the Norwich Union Careers section from the Aviva Careers section), and I think that is a missed opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For sheer entertainment, it&#8217;s hard to beat the horror-story themed Norwich Union graduate careers site: more choice than you can shake a zombie at (discussion of their seven business areas) don&#8217;t come to a grisly end; avoid a career horror story (an explanation of what is good about joining Norwich Union) share the horror (get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[8246,8249,965,966,968,967],"class_list":{"0":"post-2630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-best-practices","9":"tag-careers","10":"tag-graduate-recruitment","11":"tag-horror","12":"tag-insurance","13":"tag-norwich-union","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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