{"id":2585,"date":"2008-11-17T07:59:20","date_gmt":"2008-11-17T07:59:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2585"},"modified":"2021-01-04T13:17:07","modified_gmt":"2021-01-04T12:17:07","slug":"a-case-study-in-consistent-branding-puccinos","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/a-case-study-in-consistent-branding-puccinos\/","title":{"rendered":"A Case Study in Consistent Branding &#8211; Puccino&#8217;s"},"content":{"rendered":"<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-01.jpg\"><\/a><img decoding=\"async\" class=\"size-medium wp-image-2587 alignleft lazyload\" style=\"--smush-placeholder-width: 267px; --smush-placeholder-aspect-ratio: 267\/187;10px;\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-bag-01-300x223.jpg\" alt=\"\" width=\"267\" height=\"187\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>I came across an excellent example of consistent branding on one of my favorite design blogs today, <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/the_sweet_funny_smell_of_coffe.php\" target=\"_blank\" rel=\"noopener\">Brand New<\/a>, that creates a clear message to a targeted audience which customers recognize and have quickly come to expect &#8211; <a href=\"http:\/\/www.puccinos.com\/\" target=\"_blank\" rel=\"noopener\">Puccino&#8217;s<\/a> a coffee bar with franchises in the U.K.<\/p>\n<p>Check out some of the pictures of Puccino&#8217;s cups, signs, sugar packets, bags and more below, and notice how there is no doubt that these items come from the same company and deliver the same brand image &#8211; irreverent humor for a less formal audience.\u00a0 Puccino&#8217;s hits the ball out of the park in terms of meeting the <a href=\"https:\/\/www.corporate-eye.com\/main\/how-to-develop-a-brand\/\" target=\"_blank\" rel=\"noopener\">3 key components of developing a brand<\/a> &#8211; consistency, persistence and patience.<!--more--><\/p>\n<p>\u00a0<a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-bag-01.jpg\"><\/a>\u00a0 <a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2588 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01-225x300.jpg 225w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01-150x200.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01.jpg 375w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/300;\" \/><\/a>\u00a0 <a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sign-02.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2589 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sign-02-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sign-02-211x300.jpg 211w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sign-02-141x200.jpg 141w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sign-02.jpg 353w\" data-sizes=\"(max-width: 211px) 100vw, 211px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 211px; --smush-placeholder-aspect-ratio: 211\/300;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-02.jpg\"><\/a><\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2591 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01.jpg\" alt=\"\" width=\"405\" height=\"500\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01.jpg 405w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01-150x185.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01-243x300.jpg 243w\" data-sizes=\"(max-width: 405px) 100vw, 405px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 405px; --smush-placeholder-aspect-ratio: 405\/500;\" \/><\/a><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-sugar-01.jpg\"><\/a><\/p>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-napkin-01.jpg\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-2586 alignright lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-01-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-01-225x300.jpg 225w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-01-150x200.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-cup-01.jpg 375w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/300;\" \/>A new set of cups comes out each year, but the design and underlying image is always the same.\u00a0 Customer expectations for the brand have been set, and Puccino&#8217;s consistently meets those expectations through its packaging and marketing signage.\u00a0<\/p>\n<p>I have not been to a Puccino&#8217;s, so I&#8217;d be interested to hear if the in-store experience matches the brand image and promise one would expect from the packaging and marketing materials.\u00a0 If you&#8217;ve been to a Puccino&#8217;s, leave a comment and let us know what you think?\u00a0 Is the complete Puccino&#8217;s brand experience from packaging and marketing to the in-store experience consistent?<\/p>\n<p>Check out the post on Brand New to read a\u00a0great\u00a0<a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/the_sweet_funny_smell_of_coffe.php\" target=\"_blank\" rel=\"noopener\">interview with Puccino&#8217;s designer, Jim Smith<\/a>.<\/p>\n<p><em>Images: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/waldopancake\/sets\/72157594409406379\/\" target=\"_blank\" rel=\"noopener\"><em>Jim Smith via Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I came across an excellent example of consistent branding on one of my favorite design blogs today, Brand New, that creates a clear message to a targeted audience which customers recognize and have quickly come to expect &#8211; Puccino&#8217;s a coffee bar with franchises in the U.K. Check out some of the pictures of Puccino&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[963,755,103,104,105,110,960,961,962],"class_list":{"0":"post-2585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-consistency","8":"tag-brand-icon","9":"tag-brand-image","10":"tag-brand-message","11":"tag-brand-promise","12":"tag-corporate-branding","13":"tag-package-design","14":"tag-puccinos","15":"tag-puccinos-coffee","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Case Study in Consistent Branding - Puccino\\&#039;s<\/title>\n<meta name=\"description\" content=\"Puccino&#039;s hits a homerun with consistent branding through package design and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/a-case-study-in-consistent-branding-puccinos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Case Study in Consistent Branding - Puccino\\&#039;s\" \/>\n<meta property=\"og:description\" content=\"Puccino&#039;s hits a homerun with consistent branding through package design and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/a-case-study-in-consistent-branding-puccinos\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-17T07:59:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-04T12:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/puccinos-bag-01-300x223.jpg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/a-case-study-in-consistent-branding-puccinos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/a-case-study-in-consistent-branding-puccinos\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"A Case Study in Consistent Branding &#8211; 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