{"id":25741,"date":"2009-07-23T20:39:55","date_gmt":"2009-07-23T19:39:55","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=25741"},"modified":"2019-12-17T20:23:16","modified_gmt":"2019-12-17T19:23:16","slug":"from-a-to-z-will-amazon-zap-zappos","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/","title":{"rendered":"From A to Z: Will Amazon Zap Zappos?"},"content":{"rendered":"
\"a-to-z-headline-2\"<\/a><\/div>\n

Names say a lot.\u00a0 “Amazon” is the name of a really big river and “Zappos” (even though it’s actually a derivation of zapatos<\/em>, the Spanish word for shoes) has the flavor of a comic strip exclamation.\u00a0 Zap-wow!<\/p>\n

Or it could sound like “zippy”–which certainly captures the brand personality of scrappy little Zappos, the company that took a whimsical idea like buying shoes online and turned it into a retail charm offensive.\u00a0 Zappos has become a marketing star by virtue of its quirky style and wide-open spigot of corporate communications.<\/p>\n

For an example of the latter, just see this pages-long memo on the recent acquisition, which promises that the Zappos culture won’t change.\u00a0 And if you need a refresher on the Zappos culture, just check out their famous Core Values<\/a>, or visit Fun & A Little Weird!, “The Inside Zappos Blog.”<\/p>\n

It’s hard to believe there won’t be some culture effects at Zappos when the river rolls in, but that remains to be seen. \u00a0In the meantime, let’s take a look at their respective approaches to recruiting.<\/p>\n

Zappos<\/a>:<\/p>\n

\"zappos-jobs\"<\/a><\/p>\n

\n

And Amazon<\/a>:<\/p>\n<\/div>\n

\"amazon-jobs\" <\/a><\/p>\n

\n

Let’s look again!<\/p>\n<\/div>\n

\"a-and-z-comparison\" <\/a><\/p>\n

\n

That may not need much commenting, but just in case . . .<\/p>\n

Both use similar color schemes (the always-safe “blue plus bright”) and a grid layout.\u00a0 But there the similarities end.\u00a0 The Zappos page is full of energy and playfulness, the Amazon page is full of–well, it’s not full of anything.\u00a0 In fact it’s rather empty, from a visual standpoint.\u00a0 (I didn’t show the full screen proportion, but there is even more white space to the right.)\u00a0 And from a content standpoint, there’s no information (really, none)–just labels.<\/p>\n

Okay, there’s a paragraph of text.\u00a0 But I would describe it as empty of content.\u00a0 There are 71 words, and 8 of them are “day.”\u00a0 The 71 words are divided into 8 sentences, all but one containing the word “day.”\u00a0 Here’s an example:\u00a0 “And your day to join a company that redefines itself every day.”\u00a0 And here’s another:\u00a0 “It’s your day to be a part of something great.”<\/p>\n

This dogged repetition might have seemed rhythmic if chanted, but it really doesn’t work well as a passive block of text on a white page.\u00a0 It actually reminds the reader of something robotic–and while that might connect up with Amazon’s great approach to automation, I don’t think that was the intent.<\/p>\n

Back at Zappos, there’s not much text either (56 words in 2 long sentences, plus three exhortatory fragments).\u00a0 But it’s definitely not robotic.\u00a0 And it delivers a focused message:\u00a0 Zappos is not an ordinary company and it’s fun to work here.<\/p>\n

Whereas . . . the message I took away from the Amazon page was “No one cares about this message (or this page) very much.”<\/p>\n

To be fair, the goal at Amazon may have been to create a pleasant, professional appearance and tone, with a clean look and feel–and there may be reason to think that would work effectively in terms of its target audience and employer brand.\u00a0 \u00a0But the Amazon tagline is actually very<\/em> similar to Zappos (at Zappos it’s “Work Hard. Play Hard. All the time!” and at Amazon, it’s “Work hard. Have fun. Make history.”), so we have to ask:\u00a0 Which site delivers that message more successfully?<\/p>\n

And two final points:\u00a0 The Zappos page has social media links, the Amazon page does not.\u00a0 The Zappos page has a video, the Amazon page does not.\u00a0 Inevitable impression?\u00a0 Zappos is on top of the times, while Amazon is lingering a bit behind.<\/p>\n

Let’s see what happens when the waters rise.<\/p>\n


<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Names say a lot.\u00a0 “Amazon” is the name of a really big river and “Zappos” (even though it’s actually a derivation of zapatos, the Spanish word for shoes) has the flavor of a comic strip exclamation.\u00a0 Zap-wow! Or it could sound like “zippy”–which certainly captures the brand personality of scrappy little Zappos, the company that […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[2311,2931,553],"class_list":{"0":"post-25741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-amazon","9":"tag-corporate-recruiting","10":"tag-zappos","11":"entry"},"yoast_head":"\nFrom A to Z: Will Amazon Zap Zappos? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From A to Z: Will Amazon Zap Zappos? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Names say a lot.\u00a0 “Amazon” is the name of a really big river and “Zappos” (even though it’s actually a derivation of zapatos, the Spanish word for shoes) has the flavor of a comic strip exclamation.\u00a0 Zap-wow! Or it could sound like “zippy”–which certainly captures the brand personality of scrappy little Zappos, the company that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-23T19:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-17T19:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"From A to Z: Will Amazon Zap Zappos?\",\"datePublished\":\"2009-07-23T19:39:55+00:00\",\"dateModified\":\"2019-12-17T19:23:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg\",\"keywords\":[\"amazon\",\"corporate recruiting\",\"Zappos\"],\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\",\"name\":\"From A to Z: Will Amazon Zap Zappos? - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg\",\"datePublished\":\"2009-07-23T19:39:55+00:00\",\"dateModified\":\"2019-12-17T19:23:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2.jpg\",\"width\":602,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From A to Z: Will Amazon Zap Zappos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\",\"name\":\"Cynthia Giles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g\",\"caption\":\"Cynthia Giles\"},\"description\":\"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.\",\"sameAs\":[\"http:\/\/www.cynthiagiles.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From A to Z: Will Amazon Zap Zappos? - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/","og_locale":"en_US","og_type":"article","og_title":"From A to Z: Will Amazon Zap Zappos? - Corporate Eye","og_description":"Names say a lot.\u00a0 “Amazon” is the name of a really big river and “Zappos” (even though it’s actually a derivation of zapatos, the Spanish word for shoes) has the flavor of a comic strip exclamation.\u00a0 Zap-wow! Or it could sound like “zippy”–which certainly captures the brand personality of scrappy little Zappos, the company that […]","og_url":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/","og_site_name":"Corporate Eye","article_published_time":"2009-07-23T19:39:55+00:00","article_modified_time":"2019-12-17T19:23:16+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg","type":"","width":"","height":""}],"author":"Cynthia Giles","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Cynthia Giles","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/"},"author":{"name":"Cynthia Giles","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1"},"headline":"From A to Z: Will Amazon Zap Zappos?","datePublished":"2009-07-23T19:39:55+00:00","dateModified":"2019-12-17T19:23:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg","keywords":["amazon","corporate recruiting","Zappos"],"articleSection":["Best Practices","Careers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/","url":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/","name":"From A to Z: Will Amazon Zap Zappos? - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2-300x224.jpg","datePublished":"2009-07-23T19:39:55+00:00","dateModified":"2019-12-17T19:23:16+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/a-to-z-headline-2.jpg","width":602,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/from-a-to-z-will-amazon-zap-zappos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"From A to Z: Will Amazon Zap Zappos?"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1","name":"Cynthia Giles","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00b4c2d781f5c3112f4bdd0ed82e6e42e943bd02b01a6cac8ea479bb1abecb50?s=96&d=identicon&r=g","caption":"Cynthia Giles"},"description":"Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There\u2019s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies\u2014she has given much thought to what works (and what doesn\u2019t) when it comes to creating a great employment fit.","sameAs":["http:\/\/www.cynthiagiles.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/cynthia\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/25741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=25741"}],"version-history":[{"count":8,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/25741\/revisions"}],"predecessor-version":[{"id":50990,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/25741\/revisions\/50990"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=25741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=25741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=25741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}