{"id":2537,"date":"2008-11-14T06:58:10","date_gmt":"2008-11-14T06:58:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2537"},"modified":"2019-12-17T20:23:57","modified_gmt":"2019-12-17T19:23:57","slug":"ad-testing-via-new-facebook-application","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/ad-testing-via-new-facebook-application\/","title":{"rendered":"Ad Testing Via New Facebook Application"},"content":{"rendered":"

\"\"The Ad Battle<\/a> application for Facebook<\/a>\u00a0is a new app that’s getting a lot of buzz lately.\u00a0 The Ad Battle app was created by Buddy Media<\/a> and Jason Culbertson of Atmosphere BBDO.\u00a0 It’s been compared to the popular Hot or Not<\/a> website by Advertising Age, and it gives Facebook members the ability to compare two randomly displayed ads then vote on which one they think is better.\u00a0 Once a person votes, the voting results to date are displayed to see if he or she voted with the majority or not, and then that person can move on and vote on the next pair of ads.\u00a0 Users can also upload their own ads to add to the voting mix.<\/p>\n

Albeit, Ad Battle is far from an exact science, and most users at this early stage are ad industry insiders, but the potential is huge.\u00a0 The basic concept could be applied in so many ways to create a social web buzz, to test ad concepts, to rate ad performance, and more.\u00a0 <\/p>\n

Of course, the app is currently only available on Facebook to members who agree to add it to their profiles then take the time to play around with it.\u00a0 That’s a two step opt-in process that narrows the audience significantly.\u00a0 However, imagine if a similar application was used on branded websites where consumers have already prequalified by visiting the site to find specific information in the first place.\u00a0 Offering a similar “game” allowing them to rate ads during the concept testing stage could provide valuable insight.\u00a0 Alternately, what if a similar app launched independent of Facebook and gained as much popularity and traffic as the infamous Hot or Not site?\u00a0<\/p>\n

Bottom-line, the potential is huge not only for information gathering but for creating an online buzz about brands.\u00a0 It will be interesting to see where the Ad Battle application goes from here.<\/p>\n

What do you think?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Ad Battle application for Facebook\u00a0is a new app that’s getting a lot of buzz lately.\u00a0 The Ad Battle app was created by Buddy Media and Jason Culbertson of Atmosphere BBDO.\u00a0 It’s been compared to the popular Hot or Not website by Advertising Age, and it gives Facebook members the ability to compare two randomly […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[948,950,951,231,952,110,947,949,135,417],"class_list":{"0":"post-2537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-ad-battle","8":"tag-ad-battle-app","9":"tag-ad-testing","10":"tag-advertising","11":"tag-advertising-concept","12":"tag-corporate-branding","13":"tag-facebook","14":"tag-facebook-apps","15":"tag-social-media-marketing","16":"tag-social-web","17":"entry"},"yoast_head":"\nAd Testing Via New Facebook Application<\/title>\n<meta name=\"description\" content=\"Ad 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