{"id":2479,"date":"2008-11-10T06:53:36","date_gmt":"2008-11-10T06:53:36","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2479"},"modified":"2020-07-29T10:03:18","modified_gmt":"2020-07-29T09:03:18","slug":"generation-y-weighs-in-on-green-brands","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/generation-y-weighs-in-on-green-brands\/","title":{"rendered":"Generation Y Weighs in on Green Brands"},"content":{"rendered":"<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/whole-foods.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-2481 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/whole-foods.jpg\" alt=\"\" width=\"240\" height=\"159\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/whole-foods.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/11\/whole-foods-150x99.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/159;\" \/><\/a>Two buzz topics &#8211; Gen Y and green brands.\u00a0 Put them together and you get an interesting list of brands that the sought after 20-something audience likes and\u00a0thinks are actually making positive efforts to help the environment.<\/p>\n<p>In a study conducted by Outlaw Consulting, 100 Gen Yers living in New York, Los Angeles, San Fransisco and Miami were surveyed and asked which brands were their favorite &#8220;green brands&#8221; and why.\u00a0 <strong>The results showed the following:<\/strong><\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Green Brands Are Leaders<\/strong>: The Gen Y audience favors brands that get in on going green before their competitors.\u00a0 Think Toyota and the Prius.<\/li>\n<li><strong>Green Brands Practice Minimalism<\/strong>: Clean designs, packaging and advertising are favored by the Gen Y audience when it comes to green brands.\u00a0 Whether or not companies are actually doing much to support the environment, clean designs translate to environmentally friendly to this audience. Think Apple.<\/li>\n<li><strong>Category Matters for Green Brands<\/strong>: Depending on the category, being a green brand can be more important.\u00a0 Food and cleaning products should be green in the minds of the Gen Y audience but technology and clothing carry less importance in terms of green brands.\u00a0 However, it&#8217;s important to note that not as many options are available in many of these &#8220;external&#8221; categories, which may skew the results.\u00a0 Sounds like an opportunity for the right brand!<\/li>\n<li><strong>Green Brands Join the Conversation<\/strong>: The Gen Y audience is looking for information and seek it from other consumers <em>and<\/em> from companies.\u00a0 Green brands that join the conversation and provide information, news, ideas and suggestions for green living are thought of favorably by the Gen Y audience.\u00a0 Looks like an opportunity, particularly if the social web is leveraged for an ongoing conversation!<\/li>\n<\/ul>\n<p><strong>The top 15 green brands according to the Gen Y survey respondents are:<\/strong><\/p>\n<ol>\n<li>Whole Foods<\/li>\n<li>Trader Joe&#8217;s<\/li>\n<li>Toyota<\/li>\n<li>Honda<\/li>\n<li>Google<\/li>\n<li>Aveda<\/li>\n<li>Zipcar<\/li>\n<li>American Apparel<\/li>\n<li>Ikea<\/li>\n<li>7th Generation<\/li>\n<li>Apple<\/li>\n<li>The Body Shop<\/li>\n<li>Starbucks<\/li>\n<li>Netflix<\/li>\n<li>Method<\/li>\n<\/ol>\n<p>What do you think?\u00a0 What brand will listen to the responses from this survey and jump on some of the opportunities it presents?\u00a0<\/p>\n<p><em>Image: <\/em><em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two buzz topics &#8211; Gen Y and green brands.\u00a0 Put them together and you get an interesting list of brands that the sought after 20-something audience likes and\u00a0thinks are actually making positive efforts to help the environment. In a study conducted by Outlaw Consulting, 100 Gen Yers living in New York, Los Angeles, San Fransisco [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95,10],"tags":[110,931,932,250,930],"class_list":{"0":"post-2479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"category-ideas-and-trends","8":"tag-corporate-branding","9":"tag-eco-friendly-brands","10":"tag-gen-y","11":"tag-generation-y","12":"tag-green-brands","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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