{"id":2453,"date":"2008-11-05T08:32:29","date_gmt":"2008-11-05T08:32:29","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2453"},"modified":"2020-07-27T15:22:01","modified_gmt":"2020-07-27T14:22:01","slug":"facebook-myspace-and-youtube-how-barack-obama-cinched-the-us-presidential-election","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/facebook-myspace-and-youtube-how-barack-obama-cinched-the-us-presidential-election\/","title":{"rendered":"FaceBook, MySpace and YouTube: How Barack Obama Cinched the U.S. Presidential Election"},"content":{"rendered":"

Social networks like Facebook<\/a>, MySpace<\/a> and\u00a0YouTube<\/a> are used by people everywhere to share, connect, meet people, make personal and business contacts and\u00a0bring attention to themselves. \u00a0While it’s not so unusual to find companies or individuals using the social sites to their advantage, what is<\/em> unusual is finding political candidates using the sites to further their political message, targeting specific groups and being completely successful in doing so. Less than 24 hours ago, presidential hopeful Barack Obama took the election win as the president of the United States. He maximized his use of social networks, making connections and convincing folks to become an integral part of his campaign. But how much did these social sites play a part in that happening for the candidate?<\/p>\n

Barack’s Facebook page<\/a><\/p>\n

Some time ago –\u00a0as a media relations experiment\u00a0–\u00a0I decided to see\u00a0if there was any legitimacy to the claims of social sites “effectiveness” for politicians.\u00a0I went to Twitter and found President-elect Obama’s twitter page and decided to connect to him and follow his tweets. Surprisingly (or maybe not), he connected to me within\u00a0minutes<\/em> and began following me and my twitter updates. Was I impressed? Well…<\/p>\n

Barack’s Twitter page<\/a><\/p>\n

The social sites that Obama has a presence on has done a lot to help him winning the presidency. Barack and his team learned early on, very early on, the importance and significance of\u00a0connecting with those that can make a difference. He was able to connect with people <\/a>\u00a0on a common, everyday level and win their trust and confidence in his objectives. The Obama team was\u00a0able to use media platforms to further their mission, expound on their policies and keep their mantra, “Yes We Can”, in front of their audience at all times. The brilliance in the social media strategy is multi-faceted:<\/p>\n