{"id":2302,"date":"2008-10-27T06:03:11","date_gmt":"2008-10-27T05:03:11","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2302"},"modified":"2008-10-26T19:22:03","modified_gmt":"2008-10-26T18:22:03","slug":"social-web-becomes-mainstream-is-your-brand-there","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/social-web-becomes-mainstream-is-your-brand-there\/","title":{"rendered":"Social Web Becomes Mainstream – Is Your Brand There?"},"content":{"rendered":"

\"\"<\/a>According to a new report by Forrester<\/a>, the social web has become mainstream in the United States.\u00a0 In fact, it’s grown to be commonplace with more than 75% of Internet users actively participating in some form of social media in 2008.\u00a0 That’s up from 56% in 2007.\u00a0 If you were wondering whether or not your brand should have a presence in social media, it looks like the proof is in the numbers.\u00a0<\/p>\n

Of course, some social web participants are far more active than others, and the trick is finding active social web users to act as brand advocates and word-of-mouth influencers to give your brand a boost.\u00a0 However, the first step is to get a social web presence for your brand, if you don’t already have one.<\/p>\n

Check out some of the interesting statistics from the Forrester report as published on Brandweek<\/a>:<\/p>\n