{"id":22861,"date":"2009-07-14T09:00:15","date_gmt":"2009-07-14T08:00:15","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=22861"},"modified":"2009-07-13T09:38:37","modified_gmt":"2009-07-13T08:38:37","slug":"wsj-recruiting-trends","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/wsj-recruiting-trends\/","title":{"rendered":"Wall Street Journal Notices New Recruiting Trends . . ."},"content":{"rendered":"<p><br class=\"spacer_\" \/><\/p>\n<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-22871 lazyload\" title=\"telescope_psf\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-208x300.png\" alt=\"telescope_psf\" width=\"208\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-208x300.png 208w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-139x200.png 139w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-711x1024.png 711w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-900x1294.png 900w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf-924x1329.png 924w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/07\/telescope_psf.png 1609w\" data-sizes=\"(max-width: 208px) 100vw, 208px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 208px; --smush-placeholder-aspect-ratio: 208\/300;\" \/><\/a><\/div>\n<p>It&#8217;s an &#8220;Aha!&#8221; moment at <em>WSJ&#8217;s <\/em>Career Journal, with a recent story titled <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970203872404574260032327828514.html?mod=dist_smartbrief\">Beyond Job Boards: Targeting the Source<\/a><strong>. <\/strong> To quote the lead:<\/p>\n<p style=\"padding-left: 30px;\">For many Americans looking for work, the first stop is an online job board. Now job seekers are finding that prospective employers increasingly are looking elsewhere to find new hires-the companies&#8217; own Web sites.<\/p>\n<p>The story ambles on through the following points:<\/p>\n<ul class=\"unIndentedList\">\n<li> Companies are buffing up their Career pages, adding videos, employee profiles and social networking tools.<\/li>\n<li> They are doing this to save money, reduce the number of applications, and improve the quality of applicants.<\/li>\n<li> Job seekers should change their tactics to match, using multiple job search tools, networking with companies and other job seekers, and researching the companies they apply to. <\/li>\n<li> Both company sites and job boards are seeing an increase in applicants of as much as 30%.<\/li>\n<li> Companies are focusing more on building their employer brands.<\/li>\n<li> Companies are turning to employee referrals and social media tools to increase and improve the applicant pool.<\/li>\n<\/ul>\n<p>If all this sounds familiar . . .<\/p>\n<p>In part, I&#8217;m surprised that <em>WSJ<\/em> (or at least this columnist) is so late in noting &#8220;trends&#8221; that have been widely discussed for<em> many<\/em> months.\u00a0 \u00a0And in part, I&#8217;m surprised at the simple view provided by the story, which mentions an assortment of phenomena without exploring their situational context.\u00a0 The account relies mainly on general observations (for example:\u00a0 &#8220;&#8216;Part of it is letting people know who we are as a company,'&#8221; says Melissa Rutledge, an employment-branding manager at Intuit.&#8221;) and anecdotal references to a few companies that are leaders in the online recruiting space (Sodexo, Adobe, Intuit, Zappos).<\/p>\n<p>In fairness, the story is obviously intended as an overview, not an in-depth study, and it does offer a convenient summary of the Recruiting 2.0 landscape.\u00a0 Nothing mentioned is actually wrong or misleading (except perhaps describing Zappos as a &#8220;shoe retailer&#8221;).\u00a0 But the article raised two questions in my mind.<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If this is &#8220;old news&#8221; . . . what&#8217;s the <em>new<\/em> news?<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where is the intersection between company interests and job-seeker interests?<\/p>\n<p>I&#8217;ll come back to the first question in a follow-up post.\u00a0 As for the second, here&#8217;s what I mean:\u00a0 Job-seekers want jobs and companies need employees.\u00a0 Yet the process of getting them together seems to be more of a frustration-fest than a journey toward mutual satisfaction.\u00a0 There&#8217;s actually <em>a whole industry<\/em> devoted to making employment connections, yet no one on either side is happy!\u00a0 Job-seekers mistrust companies and complain about recruiting processes, while companies mistrust the recruiting process and complain about the large number and low quality of applicants.<\/p>\n<p>I&#8217;m not sure if it was always this way, but if not, I wonder how it got this way.<\/p>\n<p>So my closing thought is:\u00a0 Could &#8220;social networking&#8221; become more than just another process tool?\u00a0 Perhaps an increased emphasis on communication will produce greater understanding and cooperation between seekers and hirers&#8211;which could only be a good thing.\u00a0 (And maybe <em>that<\/em> will be the shape of Recruiting 3.0?)<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s an &#8220;Aha!&#8221; moment at WSJ&#8217;s Career Journal, with a recent story titled Beyond Job Boards: Targeting the Source. To quote the lead: For many Americans looking for work, the first stop is an online job board. Now job seekers are finding that prospective employers increasingly are looking elsewhere to find new hires-the companies&#8217; own [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":22871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[4761,1393,4751,981],"class_list":{"0":"post-22861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-corporate-career-site","10":"tag-recruiting-20","11":"tag-recruiting-30","12":"tag-social-networking","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wall Street Journal Notices New Recruiting Trends . . . - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/wsj-recruiting-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wall Street Journal Notices New Recruiting Trends . . . - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s an &#8220;Aha!&#8221; moment at WSJ&#8217;s Career Journal, with a recent story titled Beyond Job Boards: Targeting the Source. 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