{"id":2205,"date":"2008-10-20T06:21:16","date_gmt":"2008-10-20T05:21:16","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2205"},"modified":"2008-10-19T15:35:14","modified_gmt":"2008-10-19T14:35:14","slug":"google-1-for-brand-loyalty-again","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/google-1-for-brand-loyalty-again\/","title":{"rendered":"Google #1 for Brand Loyalty – Again"},"content":{"rendered":"

\"\"<\/a>For the past 11 years, Brand Keys<\/a> has conducted a comprehensive survey of brand loyalty among consumers.\u00a0 This year 371 brands were included in the survey across 57 categories, and 26,000 consumers were surveyed about those brands in September 2008.\u00a0<\/p>\n

The results of the survey are not entirely surprising with Google topping the list<\/a> for the second year in a row.\u00a0 Other brands appeared to be directly affected by the state of the U.S. economy with brands like Wal-mart rising (from 63 to 18) and brands like Hyatt falling (from 8 to 32).\u00a0<\/p>\n

The top 5 brands overall are:<\/p>\n

    \n
  1. Google<\/li>\n
  2. Avis<\/li>\n
  3. Mary Kay<\/li>\n
  4. Maybelline<\/li>\n
  5. Estee Lauder<\/li>\n<\/ol>\n

    It’s interesting that three of the top five brands are from the cosmetics category which is known for emotional branding and relationship branding.\u00a0 Despite the changing economy, female consumers remain loyal to (and perhaps become even more loyal to) brands that they are emotionally connected to.\u00a0 It can certainly be argued that creating emotional brands and relationship brands should be a key component of any brand strategy as those brands tend to withstand both\u00a0the test of time and external conditions such as the fluctuating economy.<\/p>\n

    You can follow the links to\u00a0view the complete results of the brand loyalty study by category<\/a> as well as the methodology of the study<\/a>.<\/p>\n

    What do you think?\u00a0 Do you see any surprises from the study?<\/p>\n

    Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    For the past 11 years, Brand Keys has conducted a comprehensive survey of brand loyalty among consumers.\u00a0 This year 371 brands were included in the survey across 57 categories, and 26,000 consumers were surveyed about those brands in September 2008.\u00a0 The results of the survey are not entirely surprising with Google topping the list for […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[845,212,846,100,848,110,847],"class_list":{"0":"post-2205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-keys","8":"tag-brand-loyalty","9":"tag-brand-loyalty-study","10":"tag-brand-strategy","11":"tag-brand-strength","12":"tag-corporate-branding","13":"tag-google-brand","14":"entry"},"yoast_head":"\nGoogle #1 for Brand Loyalty - 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