{"id":2166,"date":"2008-10-17T06:02:18","date_gmt":"2008-10-17T05:02:18","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2166"},"modified":"2019-12-17T19:40:51","modified_gmt":"2019-12-17T18:40:51","slug":"branded-domain-name-extensions-are-coming-with-a-big-price-tag","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/branded-domain-name-extensions-are-coming-with-a-big-price-tag\/","title":{"rendered":"Branded Domain Name Extensions are Coming with a Big Price Tag"},"content":{"rendered":"

\"\"<\/a>Branded domain names could be available as early as 2009 through ICANN<\/a>.\u00a0 There will be financial and technical requirements that must be met by anyone applying for their own top-level domain.\u00a0 In fact, it’s being speculated that these new domains could cost at least $100,000.\u00a0 Instead of .com or .org and so on, you might start seeing websites with branded domains such as .McDonalds or .Microsoft by 2010.<\/p>\n

When you think about it, a $100,000 price tag is nothing in comparison to the brand value that a branded domain offers.\u00a0 It seems like a simple decision for companies to make – invest in your branded domain ASAP!<\/p>\n

Some people are arguing that branded domains will add to the online confusion that consumers face when they’re looking for websites, but I disagree.\u00a0 I think branded top-level domains are a major coup for companies and consumers.\u00a0 Other people are arguing that companies won’t be interested in branded top-level domains because they’ve already invested time and money in creating their existing domain names.\u00a0 Again, I think the benefits outweigh the investments.<\/p>\n

I should mention that top-level domains will also be available for non-branded sites.\u00a0 In other words, anyone who can afford the price and meets the financial and technical requirements might be able to get\u00a0a top-level domain.\u00a0 For example, it’s been reported that interest has already been shown in .sports<\/a>.\u00a0 This is where I do have to agree that confusion could occur and the usefulness of top-level domains might get watered down.\u00a0 If top-level domains don’t offer a useful experience and deliver what consumers expect from them, then they won’t be anymore helpful than .com or .net domain extensions.<\/p>\n

What do you think?\u00a0 Are branded top-level domains the next phase of the internet and online branding or is this an idea that won’t live up to the hype?\u00a0 Leave a comment and share your opinion.<\/p>\n

Image: <\/em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Branded domain names could be available as early as 2009 through ICANN.\u00a0 There will be financial and technical requirements that must be met by anyone applying for their own top-level domain.\u00a0 In fact, it’s being speculated that these new domains could cost at least $100,000.\u00a0 Instead of .com or .org and so on, you might […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[100,835,110,837,520,836],"class_list":{"0":"post-2166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-strategy","8":"tag-branded-domains","9":"tag-corporate-branding","10":"tag-icann","11":"tag-online-branding","12":"tag-top-level-domains","13":"entry"},"yoast_head":"\nBranded Domain Name Extensions are Coming with a Big Price Tag<\/title>\n<meta name=\"description\" content=\".Disney, .Apple, .Walmart - 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