{"id":2139,"date":"2008-10-15T06:43:53","date_gmt":"2008-10-15T05:43:53","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=2139"},"modified":"2008-10-23T09:21:33","modified_gmt":"2008-10-23T08:21:33","slug":"who-are-the-most-influential-people-in-advertising-marketing-and-media","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/who-are-the-most-influential-people-in-advertising-marketing-and-media\/","title":{"rendered":"Who are the Most Influential People in Advertising, Marketing and Media?"},"content":{"rendered":"

\"\"<\/a>AdWeek<\/a> is conducting a poll to help its editors determine who the most influential person in advertising, marketing and media<\/a> is.\u00a0 Since branding is so closely integrated with advertising, marketing and media, I was immediately drawn to this survey.\u00a0 However, I was disappointed in the list of people to vote for.<\/p>\n

The list is made up of a number of popular bloggers, corporate execs, and celebrities, but it seems to be missing something.\u00a0 I’m not suggesting that Oprah Winfrey isn’t influential.\u00a0 She probably tops this list in many parts of the world, but I do think the list should be split between the celebrities and bloggers and the people in the trenches of advertising and marketing.\u00a0 It doesn’t seem appropriate to top a list of the most influential people in advertising, marketing and media with J.J. Abrams.\u00a0 I know Lost<\/em> is a popular TV show and I loved Alias<\/em>, but it doesn’t make complete sense.\u00a0 I should also mention that as of right now, Steve Jobs of Apple\u00a0is in the lead<\/a> with almost twice as many votes as the next closest person on the list.<\/p>\n

It goes back to the rule of not trying to make your brand be everything to everyone.\u00a0 I’m not sure what AdWeek’s intention was to lump these three functions together in the same list.\u00a0 While on the surface it seems to make sense, when you look deeper, it’s not a fair representation of advertising, marketing and media.\u00a0 I suppose the intention is to make as big a bang as possible with the 30th anniversary edition of AdWeek in which the final “winners” will be featured.<\/p>\n

I think there is a lesson for brand managers and executives to learn from this.\u00a0 Don’t try to go too big or you’ll miss the boat.\u00a0 Focus on a targeted output and consistently deliver on that image, message and promise.\u00a0 You’ll never be able to be all things to all people.\u00a0 If you try to be, you run the risk of seeming unbelievable or even arrogant.<\/p>\n

Who do you think is the most influential person on the AdWeek poll of the most influential people in advertising, marketing and media<\/a>?\u00a0 Or would you choose someone who is not included in the poll at all?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AdWeek is conducting a poll to help its editors determine who the most influential person in advertising, marketing and media is.\u00a0 Since branding is so closely integrated with advertising, marketing and media, I was immediately drawn to this survey.\u00a0 However, I was disappointed in the list of people to vote for. The list is made […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[231,8254,860,317,8248],"class_list":{"0":"post-2139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"tag-advertising","8":"tag-brand","9":"tag-influence","10":"tag-marketing","11":"tag-media","12":"entry"},"yoast_head":"\nWho are the Most Influential People in Advertising, Marketing and Media? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/who-are-the-most-influential-people-in-advertising-marketing-and-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who are the Most Influential People in Advertising, Marketing and Media? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"AdWeek is conducting a poll to help its editors determine who the most influential person in advertising, marketing and media is.\u00a0 Since branding is so closely integrated with advertising, marketing and media, I was immediately drawn to this survey.\u00a0 However, I was disappointed in the list of people to vote for. 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