{"id":20351,"date":"2009-06-29T01:19:03","date_gmt":"2009-06-29T00:19:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=20351"},"modified":"2009-06-27T19:37:11","modified_gmt":"2009-06-27T18:37:11","slug":"jockey-tries-to-blur-gender-lines-with-womens-y-fronts","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/jockey-tries-to-blur-gender-lines-with-womens-y-fronts\/","title":{"rendered":"Jockey Tries to Blur Gender Lines with Women&#8217;s Y-fronts"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-20371 lazyload\" title=\"jockey-y-front-underpants-for-women\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/jockey-y-front-underpants-for-women.png\" alt=\"jockey-y-front-underpants-for-women\" width=\"217\" height=\"243\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/jockey-y-front-underpants-for-women.png 217w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/jockey-y-front-underpants-for-women-150x167.png 150w\" data-sizes=\"(max-width: 217px) 100vw, 217px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 217px; --smush-placeholder-aspect-ratio: 217\/243;\" \/>Boy shorts are one thing, but Y-front underwear for women?\u00a0 That&#8217;s not attractive.\u00a0 However, <a href=\"http:\/\/www.jockey.com\/main2.aspx\" target=\"_blank\" rel=\"noopener\">Jockey<\/a> is betting that women want to look androgenous or downright manly, so the company is launching Y-front underpants for women.\u00a0 The Y-front offers no utility, but it does de-feminize the wearer.\u00a0 Hmmm&#8230;. I think this is going to be a hard sell.<\/p>\n<p>There are several forms of gender branding, and the androgenous brand is popular for a number of consumer products brands such as Old Navy and\u00a0Calvin Klein.\u00a0 But clearly there is a line that a brand can cross when androgyny becomes less interesting and just plain ugly.\u00a0 In short, just because a product attribute is popular for one gender, does not mean it will be equally popular for the opposite gender.\u00a0<\/p>\n<p>I suppose you can look at it this way.\u00a0 There was that scene in the <em>Charlie&#8217;s Angels<\/em> movie where Cameron Diaz danced in Underoos, so perhaps the new Y-front women&#8217;s Jockey underpants will become a short term fad that high school girls might embrace.\u00a0 However, I have to believe that the majority of women, even those who like &#8220;practical&#8221; underwear, would steer clear of the Y-front Jockey.\u00a0 At the very least, the extremely small segment of consumers who will come to love and advocate the Y-front Jockey underpants for women are just that &#8212; a small group.\u00a0<\/p>\n<p>Certainly, there is a better way for the Jockey brand to connect with women consumers.\u00a0 Rather than trying to turn them into men, how about helping them feel more like the amazing women they are by offering products that make them feel great and look great?\u00a0 Perhaps that&#8217;s just too simple.<\/p>\n<p>Your thoughts?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/www.jockey.com\/main2.aspx\" target=\"_blank\" rel=\"noopener\"><em>Jockey<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boy shorts are one thing, but Y-front underwear for women?\u00a0 That&#8217;s not attractive.\u00a0 However, Jockey is betting that women want to look androgenous or downright manly, so the company is launching Y-front underpants for women.\u00a0 The Y-front offers no utility, but it does de-feminize the wearer.\u00a0 Hmmm&#8230;. I think this is going to be a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[4381,110,4361,4371,4331,4351,4341],"class_list":{"0":"post-20351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-androgenous-brands","9":"tag-corporate-branding","10":"tag-gender-branding","11":"tag-genderless-brands","12":"tag-jockey","13":"tag-jockey-y-front","14":"tag-y-front-underpants-women","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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