{"id":1965,"date":"2008-10-06T01:48:20","date_gmt":"2008-10-06T00:48:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1965"},"modified":"2008-10-14T18:57:18","modified_gmt":"2008-10-14T17:57:18","slug":"projecting-a-solid-corporate-image","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/projecting-a-solid-corporate-image\/","title":{"rendered":"Projecting a Solid Corporate Image"},"content":{"rendered":"

Is your company is in the spotlight, at the forefront of business developments or in the news? Perhaps your company struggles with ways to\u00a0project a solid, impressionable image that speaks to the public and their\u00a0customer base and conveys the message that<\/a><\/span><\/span><\/span><\/p>\n

YOU CARE.<\/span><\/strong><\/span><\/span><\/p>\n

Companies have tried for years, some successfully and others unsuccessfully in conveying an impressive corporate image<\/a> in their public relations efforts, in the media and even within their own corporate structure. Finding that\u00a0balance can be a challenge while they stay faithful to their company’s goals and still give the customer’s what they want.<\/span><\/span><\/span><\/p>\n

A good corporate image will take into account many variables before deciding what will and what will not work for different companies. Since projecting a solid, positive image is likely for most customer-based companies, here are some things that corporations can do to ensure just that:<\/span><\/span><\/span><\/p>\n

Monitor Employee Turnover<\/strong><\/span><\/span><\/span><\/p>\n

Be cognizant of the employee turnover rate in your organization. Too frequent turnover sends the message of the company\u2019s instability and lack of professional management abilities. An employee revolving door makes customers uneasy and the public question the organization’s soundness. Whatever the reason for the high turnover must be addressed and eliminated so as to assuage any image of instability or any\u00a0questionable company practices.<\/span><\/span><\/span><\/p>\n

Monitor Customer Turnover<\/strong><\/span><\/span><\/span><\/p>\n

Discovering a mass exodus of customers from your organization is not a good sign of corporate image. Sure, there will be expected customer losses due to changes in pricing structures, product redesign or elimination. Even changes\u00a0that are beyond your control like the economy or an increase from your vendors can lead to customer dissatisfaction.\u00a0Aside from these factors, minimize as much as possible the customer attrition in your organization with solid customer service and proactive customer service. Listen to customer feedback on service issues and equip your organization with\u00a0corporate representatives who can effectively and adequately address any customer needs and\/or complaints effectively. <\/span><\/span><\/span><\/p>\n

Publicly Address Issues<\/strong><\/span><\/span><\/span><\/p>\n

When a corporation addresses issues and problems within their organization immediately and thoroughly, they send a message that they are interested in and care about their company, their customers and their longevity in their industry. Usually corporations that take a proactive approach in their public image are far less likely to let situations get out of control that could potentially cause a negative mark in their customers’ eyes. Being proactive is the key.<\/span><\/span><\/span><\/p>\n

Observe Social Responsibility<\/strong><\/span><\/span><\/span><\/p>\n

The public\u2019s expectation of corporations has evolved significantly over the years. Whereas social responsibility used to be something that was considered impressive to do, has now become a preferred action for corporations. Why? Because the public is now more demanding in relation to products and services and are more demanding of the companies who offer them. Customers want and demand accountability in all areas and hold organizations to high standards when it comes to their social responsibility in general. <\/span><\/span><\/span><\/p>\n

Create Tangible Management<\/strong><\/span><\/span><\/span><\/p>\n

How can you do this? By placing key office holders such as CEO\u2019s, CFO\u2019s, top management executives and advisors out front with the customer\u2019s and clients. Show that\u00a0your company is \u201cin touch\u201d with the people and have their best interest in mind. This is especially crucial when dealing with sensitive issues, public issues or questions that need to be addressed by the corporation. Management plays a crucial role in developing a corporation\u2019s image, especially positive, so therefore great care should be taken in addressing the public in whatever mediums the corporation so chooses. Through the use of blogs, websites, press releases and newsletters, a company can develop a positive image and impact through their management\u2019s presentation. Let the CEO of the company address customer\u2019s via the company\u2019s newsletter. Give the CFO a chance to numerate the company\u2019s financial health via a monthly or quarterly blog entry. Go a step further and have the public relations officer give a press release about any news and developments within the company that directly affect the customer. The customers will both appreciate it and be impressed by it.<\/span><\/span><\/span><\/p>\n

Take the time to develop a solid image relation campaign for your corporation or business. Assess where the needs are, meet them and be proactive in their development. Corporations can change their image in public structure with a few adjustments and attention to business detail.<\/span><\/span><\/span><\/p>\n

Image Source (<\/em>sxc.hu<\/em><\/a>)<\/em><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Is your company is in the spotlight, at the forefront of business developments or in the news? Perhaps your company struggles with ways to\u00a0project a solid, impressionable image that speaks to the public and their\u00a0customer base and conveys the message that YOU CARE. Companies have tried for years, some successfully and others unsuccessfully in conveying […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[24],"tags":[328,172,775,776],"class_list":{"0":"post-1965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-corporate-image","8":"tag-corporate-media-relations","9":"tag-positive-corporate-image","10":"tag-social-responsibility","11":"entry"},"yoast_head":"\nProjecting a Solid Corporate Image - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/projecting-a-solid-corporate-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projecting a Solid Corporate Image - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Is your company is in the spotlight, at the forefront of business developments or in the news? 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