{"id":1959,"date":"2008-10-06T06:47:46","date_gmt":"2008-10-06T05:47:46","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1959"},"modified":"2008-10-05T19:52:13","modified_gmt":"2008-10-05T18:52:13","slug":"do-you-know-who-your-customers-are-7-eleven-does","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/do-you-know-who-your-customers-are-7-eleven-does\/","title":{"rendered":"Do You Know Who Your Customers Are? 7-Eleven Does"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-1960 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/10\/7-eleven-7-election-obama.jpg\" alt=\"\" width=\"133\" height=\"187\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 133px; --smush-placeholder-aspect-ratio: 133\/187;\" \/>I found a great example of a brand that is learning who its customers are in a unique and indirect way.\u00a0<\/p>\n<p>Did you know that <a href=\"http:\/\/www.7-eleven.com\/\" target=\"_blank\" rel=\"noopener\">7-Eleven<\/a> customers have projected the U.S. Presidential Election winner accurately for the past two elections and with uncanny accuracy in terms of how the votes were split?\u00a0 Want to know how they did it?\u00a0 Since 2000, 7-Eleven provides customers a choice.\u00a0 Do you want to get your coffee in the Democratic nominee&#8217;s blue 7-Eleven cup or the Republican nominee&#8217;s red 7-Eleven cup?\u00a0<\/p>\n<p>Turns out the coffee cup preference of 7-Eleven customers exactly mirrors the voting preferences of Americans.\u00a0 In both the 2000 and 2004 elections, 7-Eleven Democrat blue and Republican red cups sold at a rate that directly reflected the final voting results from both elections.\u00a0 Coincidence?\u00a0 I think not.\u00a0<!--more--><\/p>\n<p>It would appear that 7-Eleven coffee drinking customers represent the part of the American consumer market who actually go out and vote.\u00a0 By implementing a simple and fun marketing promotion (blue Democrat and red Republican coffee cups), 7-Eleven has identified its customers as not only being interested in politics but also active participants in politics.\u00a0 Imagine the opportunities for sponsorship events and other branded activities around political activities that 7-Eleven can leverage.\u00a0\u00a0 On the flip side, 7-Eleven can gain valuable insight into its customers&#8217; demographics from this simple promotional campaign.\u00a0 It&#8217;s a win-win situation for 7-Eleven.<\/p>\n<p>So take a lesson from 7-Eleven.\u00a0 What kind of brand promotions can you create that will provide you with more than just a sales bump?\u00a0 7-Eleven leveraged the buzz about the Presidential Elections in 2000, 2004 and now in 2008 (by the way, Barack Obama is currently\u00a0leading the 7-Eleven coffee cup race) to create an interactive word-of-mouth marketing campaign that consumers love.\u00a0 How can you do something similar with a current event to draw a buzz to your brand?\u00a0<\/p>\n<p>Check out <a href=\"http:\/\/www.7-election.com\/\" target=\"_blank\" rel=\"noopener\"><strong>7-Election<\/strong><\/a> for the details about the 7-Eleven promotion.<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/flickr.com\/photos\/kenya\/2898104806\/\" target=\"_blank\" rel=\"noopener\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found a great example of a brand that is learning who its customers are in a unique and indirect way.\u00a0 Did you know that 7-Eleven customers have projected the U.S. Presidential Election winner accurately for the past two elections and with uncanny accuracy in terms of how the votes were split?\u00a0 Want to know [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[761,760,759,762,763,767,110,766,765,764,746],"class_list":{"0":"post-1959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-brand","8":"tag-7-11","9":"tag-7-election","10":"tag-7-eleven","11":"tag-7-eleven-coffee","12":"tag-7-eleven-election","13":"tag-brand-promotion","14":"tag-corporate-branding","15":"tag-mccain","16":"tag-obama","17":"tag-presidential-election","18":"tag-us-presidential-election","19":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Know Who Your Customers Are? 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