{"id":1934,"date":"2008-09-29T02:05:15","date_gmt":"2008-09-29T01:05:15","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1934"},"modified":"2020-08-13T11:21:01","modified_gmt":"2020-08-13T10:21:01","slug":"video-blogging-the-new-corporate-social-media-part-i","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/video-blogging-the-new-corporate-social-media-part-i\/","title":{"rendered":"Video Blogging: The New Corporate Social Media – Part I"},"content":{"rendered":"

WILL VIDEO BLOGGING REPLACE REGULAR BLOGGING?<\/strong><\/p>\n

As popular as blogging has become for most companies and especially for corporate America, there are still new advances in social marketing that have yet to reach the phenomenal reputation that blogging has. Some companies are still playing catch-up<\/em> to the idea of blogging, wondering what to blog about and when is a good time to blog. This is in no way indicative of the quality or potential that these companies or entrepreneurs have to offer, but while they’re strategizing their next blog content article, other corporations are in their home office studios or warehouse flats making their next vlog.<\/p>\n

YouTube might very well be one of the most popular ideas of vlogging since it’s users can upload a myriad of videos ranging from music, business pitches, corporate developments, politics and news.\u00a0Youtube’s variety of genres makes it one of the most highly-trafficked sites on the internet.<\/p>\n

Vlogging is an interesting animal because of the\u00a0technical requirements that it takes to orchestrate such a thing and the ability to include the business nature of blogging. In video blogging, the author has to not only create fresh, compelling content, but also has to have and exude\u00a0a film-face and voice in order to attract and keep the listener’s attention. No, they don’t have to be os supermodel or GQ quality, but they do have to be able to engage the camera, speak to the listener in a friendly tone and present themselves well on camera. Fortunately, in this type of content sharing, you can speak off the cuff, even occasionally throwing a few uhm’s and ahh’s for good measure. Unfortunately, you cannot go back and edit, erase or remove any subject or content ideas<\/strong> because once your idea is spoken, it’s gone. You can<\/em> edit and splice parts of the presentation, but the topic remains the same. In standard blogging, you can go back several times and edit, re-word sentences, change thought patterns, etc. Case in point: while writing this blog entry, I’ve already done just that several times before you read the final piece. That’s part of the beauty of basic blogging.<\/p>\n

Video blogging can be done by almost anyone in the corporation, provided that they have an understanding or even experience with filming, being filmed, editing and presentation. It can be as simple or as sophisticated as the author wants it to be. However, because it is a different kind of social media outreach,\u00a0it has to align with regular blogging by offering listeners something of value that will enhance their business or personal lives.\u00a0But, will it work for your company? Check back with me on my next post as we discuss the benefits (or detriments) that vlogging can be to your corporation.<\/p>\n

Here is a list derived from the Wikipedia source<\/a> that shows what companies are vlogging, events that involved vlogging and important dates in this social media venue.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 _______________________________________________________________________<\/p>\n