{"id":17671,"date":"2009-06-17T01:46:06","date_gmt":"2009-06-17T00:46:06","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=17671"},"modified":"2009-06-17T01:49:43","modified_gmt":"2009-06-17T00:49:43","slug":"disney-branded-netbook-coming-from-asus","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/disney-branded-netbook-coming-from-asus\/","title":{"rendered":"Disney Branded Netbook Coming from Asus"},"content":{"rendered":"

\"disney-computer\"A new Disney branded netbook<\/a> is coming, which will be targeted to children between the ages of 6-12 with a $350 price tag.\u00a0 Asus will manufacture the Disney<\/a> netbook, complete with Disney Princess graphics for girls or a Mickey Mouse design for boys.\u00a0 Naturally, all the Disney “stuff” you can imagine will be preloaded and at kids’ fingertips, such as Disney wallpapers and themes, a Radio Disney widget, etc.\u00a0<\/p>\n

The online buzz about the Disney branded netbook among parents is related to the types of parental controls the netbooks will provide.\u00a0 Apparently, Disney netbooks will come with parental controls that require parents to approve email addresses\u00a0and websites before a child can access them.\u00a0 As you can imagine, a Disney netbook that allows a child to visit an inappropriate website would not be good for the Disney brand image.\u00a0 Of course, kids under age 12 have been known to modify security settings on computers without their parents knowing about it.\u00a0 We’ll have to wait and see how effective the Disney netbook parental controls actually are when the product launches in late July.<\/p>\n

It seems like a Disney branded netbook is a good brand extension.\u00a0 The price point is not exorbitant (remember the over the top Disney Dream Desk PC from several years ago — see the picture in this post), and this is a product that children should be able to use not just for entertainment but hopefully, for some kind of education as well.\u00a0 Disney has been known to pursue and even launch some highly questionable brand extensions in the past (remember Disney wine?), which fizzled quickly.\u00a0 It’s nice to see a brand extension that actually makes some sense.<\/p>\n

However, there is something to be said for brand focus.\u00a0 It seems like there is almost nothing that Disney isn’t willing to put their brand name on in return for a licensing fee (except the aforementioned Disney wine which bombed before it even hit the market fully).\u00a0 I suppose I’m thinking of it this way — Disney games, okay.\u00a0 Disney electronics, still okay, but stretching it a bit.\u00a0 Of course, the Disney brand remains strong and over-extending the brand hasn’t overly diluted it yet.\u00a0 I wonder if it ever will.\u00a0 Or is Disney the brand that can survive, thrive, and extend forever?<\/p>\n

What do you think?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new Disney branded netbook is coming, which will be targeted to children between the ages of 6-12 with a $350 price tag.\u00a0 Asus will manufacture the Disney netbook, complete with Disney Princess graphics for girls or a Mickey Mouse design for boys.\u00a0 Naturally, all the Disney “stuff” you can imagine will be preloaded and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[165,110,3941,107,3961,3951,3931],"class_list":{"0":"post-17671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-brand","8":"tag-brand-extensions","9":"tag-corporate-branding","10":"tag-disney-asus","11":"tag-disney-brand","12":"tag-disney-brand-extension","13":"tag-disney-computer","14":"tag-disney-netbook","15":"entry"},"yoast_head":"\nDisney Branded Netbook Coming from Asus<\/title>\n<meta name=\"description\" content=\"Disney branded netbook from Asus 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