{"id":17291,"date":"2009-06-15T07:06:07","date_gmt":"2009-06-15T06:06:07","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=17291"},"modified":"2020-08-13T11:43:31","modified_gmt":"2020-08-13T10:43:31","slug":"trident-launches-a-little-piece-of-happy-campaign","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/trident-launches-a-little-piece-of-happy-campaign\/","title":{"rendered":"Trident Launches ‘A Little Piece of Happy’ Campaign"},"content":{"rendered":"

\"trident-happy-logo\"Sometimes timing truly is everything.\u00a0 Cadbury’s<\/a> Trident brand should benefit from timing with its new “A Little Piece of Happy” campaign.\u00a0 Although the campaign has been in development for 3 years (according to an article on BrandWeek<\/a>), it will finally launch this month.\u00a0 The concept is to show consumers how Trident<\/a> provides moments of happiness in life — perfect timing given the economic downturn.\u00a0<\/p>\n

The “A Little Piece of Happy” campaign includes a web site and short 15-second commercials that are intended to give consumers a moment to smile rather than being completely obtrusive.\u00a0 The web site doesn’t launch until June 16, 2009.\u00a0 I’m hoping the campaign includes a social media component through this Web site.\u00a0 The campaign certainly lends itself well to social media and the sharing of “happy” moments.\u00a0 A consumer video contest would be a great addition to the campaign (e.g., “share your happy moment with Trident and win…”).\u00a0 We’ll have to wait and see if anything like that is yet to come.<\/p>\n

I expect the campaign should work well given its launch timing.\u00a0 Let’s face it, Trident has become a fairly boring brand over the years, but a nostalgic, personal moment ad might help revive the brand’s relevance.\u00a0 I’m certainly a supporter of the 15-second commercial concept.<\/p>\n

Certainly, a marketing campaign that targets consumer emotion, security, and thoughts of a better time should be welcomed by consumers right now.\u00a0 That’s exactly what consumers are looking for amidst the economic crisis they’re living in.\u00a0 What do you think?\u00a0 Are you ready for ‘A Little Piece of Happy’?<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes timing truly is everything.\u00a0 Cadbury’s Trident brand should benefit from timing with its new “A Little Piece of Happy” campaign.\u00a0 Although the campaign has been in development for 3 years (according to an article on BrandWeek), it will finally launch this month.\u00a0 The concept is to show consumers how Trident provides moments of happiness […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[3791,3821,2511,110,3811,3801,3831],"class_list":{"0":"post-17291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-cadbury","8":"tag-confectionery-branding","9":"tag-consumer-brands","10":"tag-corporate-branding","11":"tag-little-piece-of-happy","12":"tag-trident","13":"tag-trident-commercials","14":"entry"},"yoast_head":"\nTrident Launches 'A Little Piece of Happy' Campaign<\/title>\n<meta name=\"description\" content=\"A new advertising push focuses on short moments of 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