{"id":1693,"date":"2008-09-19T06:20:42","date_gmt":"2008-09-19T05:20:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1693"},"modified":"2020-07-30T15:12:01","modified_gmt":"2020-07-30T14:12:01","slug":"interbrand-announces-100-best-global-brands-2008","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/interbrand-announces-100-best-global-brands-2008\/","title":{"rendered":"Interbrand Announces 100 Best Global Brands 2008"},"content":{"rendered":"

\"\"<\/a>For the eighth consecutive\u00a0year, Coca-Cola tops the list of the best global brands in 2008.<\/p>\n

Each year, Interbrand<\/strong><\/a> ranks global brands and puts together a list of the 100 best global brands<\/strong>.\u00a0 While most of the results tend to remain relatively unchanged each year, the 2008 list shows some big jumps and some huge falls.\u00a0 As you’d expect, financial services companies such as Citigroup and Merrill Lynch saw double digit percentage losses on the list, while brands like Google and Apple jumped double digits.\u00a0<\/p>\n

It’s interesting to look at where the companies on the list of the top 100 global brands originate from\u00a0and what industries they’re in.\u00a0 For example, 3 out of the top 10 are in the computer hardware or software business with a fourth in the internet services business.\u00a0 Together, computer-related business make up 40% of the top 10 best global brands in the 2008 list.\u00a0<\/p>\n

Check out the top 10 best global brands in 2008 according to Interbrand below:<\/p>\n

    \n
  1. Coca-Cola<\/li>\n
  2. IBM<\/li>\n
  3. Microsoft<\/li>\n
  4. GE<\/li>\n
  5. Nokia<\/li>\n
  6. Toyota<\/li>\n
  7. Intel<\/li>\n
  8. McDonald’s<\/li>\n
  9. Disney<\/li>\n
  10. Google<\/li>\n<\/ol>\n

    60% of the 10 brands whose brand value dropped the most in 2008 according to the Interbrand list of the best global brands are in the financial services industry:<\/p>\n

      \n
    1. Merril Lynch: -21%<\/li>\n
    2. Gap: -20%<\/li>\n
    3. Morgan Stanley: -16%<\/li>\n
    4. Citigroup: -14%<\/li>\n
    5. Ford: -12%<\/li>\n
    6. UBS: -11%<\/li>\n
    7. Motorola: -10%<\/li>\n
    8. Yahoo: -9%<\/li>\n
    9. AIG: -6%<\/li>\n
    10. JP Morgan: -6%<\/li>\n<\/ol>\n

      Conversely, 60% of the brands whose brand value increased the most in 2008 according to the Interbrand list of the best global brands are in the computer or internet industries:<\/p>\n

        \n
      1. Google: +43%<\/li>\n
      2. Apple: +24%<\/li>\n
      3. Amazon.com: +19%<\/li>\n
      4. Zara: +15%<\/li>\n
      5. Nintendo: +13%<\/li>\n
      6. SAP: +13%<\/li>\n
      7. Cisco: +12%<\/li>\n
      8. Oracle: +11%<\/li>\n
      9. Audi: +11%<\/li>\n
      10. Cartier: +10%<\/li>\n<\/ol>\n

        The seven newcomers on the 2008 list of the best global brands are:<\/p>\n