{"id":1676,"date":"2008-09-17T06:38:12","date_gmt":"2008-09-17T05:38:12","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1676"},"modified":"2008-09-17T01:42:54","modified_gmt":"2008-09-17T00:42:54","slug":"businessweek-launches-business-social-network-business-exchange","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/businessweek-launches-business-social-network-business-exchange\/","title":{"rendered":"BusinessWeek Launches Business Social Network &#8211; Business Exchange"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/business-exchange-businessweek.png\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-1681 lazyload\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/business-exchange-businessweek-300x180.png\" alt=\"\" width=\"300\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/business-exchange-businessweek-300x180.png 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/business-exchange-businessweek-150x90.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/business-exchange-businessweek.png 400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/180;\" \/><\/a><a href=\"http:\/\/www.businessweek.com\">BusinessWeek<\/a><\/strong> has joined the social networking bandwagon with its own social network called <strong><a href=\"http:\/\/bx.businessweek.com\/\">Business Exchange<\/a><\/strong>.\u00a0 This social network is a bit different from the Facebooks and LinkedIns of the world though.\u00a0 Instead of being a place to make connections, poke people, compare movie preferences, and the like, Business Exchange is meant to be a place for members to share great business-related content, making it more of a social networking\/bookmarking site than a true social network.<\/p>\n<p>The first thing to note about Business Exchange is its professional tone.\u00a0 This isn&#8217;t the social network for high school kids.\u00a0 Instead, this is a social site for business professionals looking to connect and share information.\u00a0 Members share content they like online by bookmarking it into a wide variety of broad and niche topic categories such as Branding, Business Law, Business of Beer and more.\u00a0 Since the site is still new, users can even suggest topics to make the site even better.<!--more--><\/p>\n<p>You can set up your user profile to follow topics of interest to you, and you can search for other users and see what topics they follow.\u00a0 Unlike LinkedIn or Facebook or traditional social networks, you don&#8217;t make connections or friends on Business Exchange.\u00a0 That&#8217;s a feature that will hopefully be added at some point.\u00a0 However, you can comment on submitted content, which gives the site its social nature.<\/p>\n<p>Of particular interest is the potential for brands to leverage Business Exchange.\u00a0 Already, there are topics dedicated to well-known brands such as Starbucks and Coca-Cola as well as topics related to current buzz news such as Lehman Brothers.\u00a0 BusinessWeek executives have Business Exchange profiles, and you can login to see what those execs are tracking.\u00a0 Imagine the potential for your brand advocates (both employees and customers) to use Business Exchange to start and grow brand conversations?\u00a0\u00a0Business Exchange also offers a great way to keep track of the online buzz about your brand among a professional group of business users.<\/p>\n<p>What do you think?\u00a0 Will you join Business Exchange?\u00a0 Yes, it is <em>yet another<\/em> social site to add to the ever-growing list, but this one is a bit unique and could add real value to business professionals and brands.\u00a0 Leave a comment and share your thoughts.<\/p>\n<p><em>Image: Susan Gunelius<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessWeek has joined the social networking bandwagon with its own social network called Business Exchange.\u00a0 This social network is a bit different from the Facebooks and LinkedIns of the world though.\u00a0 Instead of being a place to make connections, poke people, compare movie preferences, and the like, Business Exchange is meant to be a place 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