{"id":16491,"date":"2009-06-11T07:19:22","date_gmt":"2009-06-11T06:19:22","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=16491"},"modified":"2009-06-11T07:19:22","modified_gmt":"2009-06-11T06:19:22","slug":"new-marketing-vs-old-marketing-using-the-same-message","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/new-marketing-vs-old-marketing-using-the-same-message\/","title":{"rendered":"New Marketing vs. Old Marketing: Using the Same Message"},"content":{"rendered":"<p><br class=\"spacer_\" \/><\/p>\n<p>There&#8217;s nothing wrong with using the same marketing techniques over and over; especially if they&#8217;re getting results. And results are just what the Mars company seem to be getting. First introduced to American GI&#8217;s in World War II, their M&amp;M chocolate candies have been a delicious and fun to watch marketing plan from the very beginning.<\/p>\n<p>Here is an older video commercial of one of the M&amp;M debuts from 1960. Does anyone\u00a0remember this one?<\/p>\n<p>\n<object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/yZFy_ugHkHA&amp;hl=en&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/yZFy_ugHkHA&amp;hl=en&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><br \/>\n<br class=\"spacer_\" \/><\/p>\n<p>They&#8217;re marketing has always been a hit because their product is so much fun and it&#8217;s fun to eat! But what I see from them is consistency across the line, no matter when the time of their commercial was. During a period where social media and new media are pretty hot, companies like Mars are staying consistent and productive with their same message. Take a look at this one from the 90s:<\/p>\n<p>\n<object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/A0MAXmi81FQ&amp;hl=en&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/A0MAXmi81FQ&amp;hl=en&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object>\n<\/p>\n<p>Marketing techniques are only as effective, <em>as they are effective<\/em>. If they are working for your company, is it really necessary to change them? Does it really make a significant difference if the marketing message looks different to your consumers, or are they more concerned with the product behind the message? What do you think?<\/p>\n<p>I think the Mars company hit the marketing nail on the head with their consistency in their marketing message. This proves that it really doesn&#8217;t take a whole lot of new marketing ideas or twists to convey their message. Mars has proven that with theirs.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This proves that it really doesn&#8217;t take a whole lot of new marketing ideas or twists to convey their message. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[24],"tags":[172,3731,3721,3711,184,418,981],"class_list":{"0":"post-16491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-media","7":"tag-corporate-media-relations","8":"tag-m-and-ms-candies","9":"tag-m-and-ms-company","10":"tag-mars-company","11":"tag-media-relations","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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