{"id":16111,"date":"2009-06-11T14:36:20","date_gmt":"2009-06-11T13:36:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=16111"},"modified":"2009-06-10T12:36:50","modified_gmt":"2009-06-10T11:36:50","slug":"csr-website-benchmarking-results-announced","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/csr-website-benchmarking-results-announced\/","title":{"rendered":"CSR Website Benchmarking Results Announced"},"content":{"rendered":"

There\u2019s one thing, and one thing only, which many business leaders may wish they had in these troubled times.\u00a0 No not bottomless pockets, or even a customer-hypnotising website.<\/p>\n

It\u2019s the portable memory eraser from the Men In Black films<\/a>.<\/p>\n

Think about having the ability to instantly erase the memories of both creditors and consumers … huge savings could be made across all corporate finance and marketing activities!<\/p>\n

What\u2019s more you get to wear shades every time you use it … brilliant!<\/p>\n

However this flight of fantasy is unlikely to become reality anytime soon, so what else can companies do to communicate their sustainability to a wider audience?<\/p>\n

One answer is to be part of a CSR website benchmarking scheme, which is exactly happened to the companies in the Standard & Poor\u2019s<\/a> \/ Milano Italia Borsa<\/a> index.<\/p>\n

Top CSR Website Benchmarks<\/strong><\/p>\n

Lundquist <\/a>is an Italian communications consultancy which specialises in companies\u2019 online presence.\u00a0 Last month it published its second review of Italian companies\u2019 CSR Websites<\/a>.<\/p>\n

The benchmark uses 76 criteria as recommended by 184 respondents from over 30 countries.\u00a0 Companies are evaluated against these criteria and then given a mark out of 100.<\/p>\n

The top three companies for 2009 are as follows:<\/p>\n

\"agip-petrol-station-banner\"<\/span><\/p>\n

Eni<\/a>, Benchmark Score: 84.5\/100<\/p>\n

<\/strong>Best known as the petrol retailer Agip<\/a>; along with its renowned six-legged, fire-breathing dog, a wonderful and unique trademark.<\/p>\n

The sustainability section of Eni’s website quite simply hits every single nail on the head.<\/p>\n

The front page has links to Human Rights, Corporate Governance, News, Performance, Press, a message from the CEO, other individual contact details, publications, events … etc etc etc.<\/p>\n

All presented in a nice clean interface which leaves you feeling thoroughly spoilt for choice.<\/p>\n

This is fabulous work and it deserves close scrutiny by webmasters and sustainability professionals alike.<\/p>\n

Telecom Italia<\/a> 69.5 \/ 100<\/p>\n

<\/strong>At first sight this looks like an ordinary, if good, sustainability offering.\u00a0 However Telecom Italia has a couple of innovations which may account for their high ranking in Lundquist\u2019s benchmarking.<\/p>\n

The first is a \u201cToolbox\u201d which appears throughout the website.\u00a0 This allows the user to access a variety of sustainability-related content, such as the calendar or archived material, no matter which page they are currently on.<\/p>\n

The second is the company\u2019s tag-cloud.\u00a0 Once all the rage among independent bloggers tag-clouds have fallen out of fashion in recent years simply because of the high-maintenance they require.<\/p>\n

However on a large corporate site where a \"telecom_italia\"multitude of subjects are routinely covered they have their own special place, and when the tag cloud is context sensitive (as it is for Telecom Italia) your content becomes available in a truly dynamic manner.<\/p>\n

Banca MPS<\/a> 64\/100<\/strong><\/p>\n

One of the most disappointing aspects of corporate online sustainability communication is the lack of consistency.<\/p>\n

For instance a company may emphasise how much it has reduced its own carbon footprint, but unless it provides commensurate information about it\u2019s support of local communities you start to suspect it of greenwashing.<\/p>\n

This is probably where Banca Monte dei Paschi di Siena, the oldest surviving bank in the world, scores heavily over its rivals.<\/p>\n

Every single aspect of sustainability is addressed and in many cases there are examples and data to back up the company\u2019s assertions.<\/p>\n

The website layout is conservative in its presentation, which is unsurprising for a bank.\u00a0 What is surprising is that the quality of information, un-trumpeted and unspun, is probably better than may otherwise be expected.<\/p>\n

\"mps_logo_eng\"<\/span><\/p>\n

So if greenwashing is emphasising success in only a narrow focus of sustainability, sincerity has to be focusing equally upon all aspects of sincerity.\u00a0 From this point of view, Banca MPS are indeed sincere about sustainability.<\/p>\n

Global CSR Website Benchmarking Services<\/strong><\/p>\n

Lundquist\u2019s ambitions do not stop at the boundaries of Italy.\u00a0 Earlier this year they also launched a presentation aimed at laying the foundation for an internationally accepted model for CSR communication through websites.<\/p>\n

Corporate Eye provides website benchmarking services and one of our main foci is CSR communication. While we do not publish a benchmark review like Lundquist do, our clients know that they will receive the best possible advice on how to improve their websites in line with their country, industry and overall web presence.<\/p>\n

It is therefore heartening to see another consultancy in another country thinking along the same lines as ourselves and publishing their research and its findings for all to see.<\/p>\n

It just goes to show that this is the sharp end of sustainability and communication, and that companies ignore this trend at their peril.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s one thing, and one thing only, which many business leaders may wish they had in these troubled times.\u00a0 No not bottomless pockets, or even a customer-hypnotising website. It\u2019s the portable memory eraser from the Men In Black films. Think about having the ability to instantly erase the memories of both creditors and consumers … […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,23],"tags":[933,54,41,314],"class_list":{"0":"post-16111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-csr","8":"tag-benchmark","9":"tag-corporate-social-responsibility","10":"tag-corporate-website","11":"tag-responsibility","12":"entry"},"yoast_head":"\nCSR Website Benchmarking Results Announced - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/csr-website-benchmarking-results-announced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSR Website Benchmarking Results Announced - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"There\u2019s one thing, and one thing only, which many business leaders may wish they had in these troubled times.\u00a0 No not bottomless pockets, or even a customer-hypnotising website. 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