{"id":1593,"date":"2008-09-16T10:54:47","date_gmt":"2008-09-16T09:54:47","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1593"},"modified":"2008-09-16T04:56:29","modified_gmt":"2008-09-16T03:56:29","slug":"merrill-lynch-lehman-brothers-ir-reactions","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/merrill-lynch-lehman-brothers-ir-reactions\/","title":{"rendered":"Merrill Lynch & Lehman Brothers – IR Reactions?"},"content":{"rendered":"

Yikes!\u00a0 Monday morning, and in America, people are waking up to find the financial world turned upside down.\u00a0 Despite the fact that most Americans own stock in one form or another (often in their 401(k) retirement plans), the vast majority don’t know most major Wall Street firms any better than they know any of the major companies that don’t put items on the shelf at the grocery store or department store.\u00a0 But, almost everyone knows Merrill Lynch.<\/p>\n

When Bear Stearns faltered earlier this year, the shock waves among those who know something about the world of finance and investing were monumental.\u00a0 Most of the people on Main Street, as they say, were not necessarily as aware of just how big a deal it was.\u00a0 This morning though, it isn’t just the financial section and the business talk shows discussing the smoke on the horizon, the talk is everywhere, from Main Street all the way to County Road 14, people are nervous.<\/p>\n

Investor Relations to the Rescue?<\/strong><\/p>\n

In times like these, there is little anyone can do to help the common investor other than provide a little bit of hand holding.\u00a0 Of course, most forms of that are specifically prohibited lest they be interpreted as being misleading or offering some sort of guarantee.\u00a0 So, all the IR staff can do is keep people informed.<\/p>\n

\"\"<\/a>At Merrill Lynch’s website this morning, a press release about the Bank of America takeover sits on the front page.\u00a0 Also, information tops the IR page as well.\u00a0 While some might complain it is sparse, one can’t expect much in this time frame.\u00a0 Still, the Merrill website nicely illustrates the value of communicating with your shareholders.\u00a0 Although these shareholders will soon be BoA shareholders instead.<\/p>\n

How about Lehman Brothers?\u00a0 A similar strategy has unfolded there as well.\u00a0 A front page link to the news is displayed.\u00a0 In the IR section?\u00a0 The announcement of a conference call, and perhaps most helpfully, a link that an investor can use to listen in to the call.\u00a0 When nothing major can be done to help, it is the little things that help establish and maintain a useful channel of communications.\u00a0 Again, the shareholders here may not be much longer for this world, but it is encouraging to see that the companies still are taking their obligations to their shareholder owners seriously.<\/p>\n

\"\"<\/a><\/p>\n

<\/div>\n

Should IR react at another company?<\/strong><\/p>\n

As the third quarter draws to a close, I cannot count the number of brochures, letters from chairmen, flyers, and statement enclosures that I have received as an investor.\u00a0 Each one extolling the virtues of patients, reminding me that in times like these it is important to remember long term goals, and basically just telling me to calm down.\u00a0 Of course, these all come from mutual fund companies.\u00a0 As a publicly traded company, what can IR do to provide similar help?<\/p>\n

The reality is that specific information of the type mentioned above would not be prudent or legal for most publicly traded companies.\u00a0 While a mutual fund can suggest that long-term performance will take care of any intermediate hiccups, an individual company cannot give the same assurances.\u00a0 The mutual funds that invest in US financial companies will undoubtedly be hurt by recent events, but assuming proper diversification and prudent management, they will likely survive and eventually profit.\u00a0 The same cannot be said of Lehman Brothers stock.<\/p>\n

Getting a straight reaction from another Wall Street titan is difficult because most have been consolidated into other banking enterprises.\u00a0 However, Goldman Sachs’ IR page shows no reaction this morning which is not surprising.\u00a0 Will they react as the day and week goes on?\u00a0 Time will tell.<\/p>\n

Best Practices<\/strong><\/p>\n

For your company, there may be no direct relation to the events in New York.\u00a0 However, the widespread nature of this news-cycle may begin to make your investors nervous and they will come looking for information.\u00a0 What can you give them?<\/p>\n

Chances are, your company has had an executive or other management team member address an audience with a speech aimed at providing some comfort during tough economic times.\u00a0 Such a speech has already been vetted for compliance.\u00a0 Now might be a good time to get something like that posted on the IR site.\u00a0 Of course, posting just that one is a recipe for trouble, so use this as an opportunity to get a whole paradigm going with presentations by company representatives posted on a regular ongoing basis.\u00a0 It helps with the problem of now, and improves your IR site for the future as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yikes!\u00a0 Monday morning, and in America, people are waking up to find the financial world turned upside down.\u00a0 Despite the fact that most Americans own stock in one form or another (often in their 401(k) retirement plans), the vast majority don’t know most major Wall Street firms any better than they know any of the […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,26],"tags":[8246,75,227],"class_list":{"0":"post-1593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-investor","7":"category-shareholders","8":"tag-best-practices","9":"tag-investor-relations","10":"tag-news","11":"entry"},"yoast_head":"\nMerrill Lynch & Lehman Brothers - IR Reactions? 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