{"id":15611,"date":"2009-06-05T01:38:28","date_gmt":"2009-06-05T00:38:28","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=15611"},"modified":"2009-06-04T15:05:49","modified_gmt":"2009-06-04T14:05:49","slug":"brand-name-challenged-microsoft-cries-its-not-a-netbook","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/","title":{"rendered":"Brand Name Challenged Microsoft Cries ‘It’s Not a Netbook”"},"content":{"rendered":"

\"netbook\"Windows 7, Windows 8 — Microsoft<\/a> is known for branding its products with nondescript, meaningless names.\u00a0 Now, Microsoft is rebranding the netbook computer using it’s oh so boring brand naming strategy.\u00a0 Ready for this one?\u00a0 Here goes:<\/p>\n

At the Computex event in Taipei, Microsoft announced that netbooks will now be called “low cost small notebook PCs”.\u00a0\u00a0I’m reminded of Arnold Schwarzenegger in the movie “Kindergarten Cop” when he cries, “It’s not a tumor,” but in Microsoft’s case, the mantra is, “it’s not a netbook!”<\/p>\n

Why is Microsoft renaming netbooks?\u00a0 Because segmenting the market will differentiate machines that offer so much more than Internet access!\u00a0 Although rumor has it Microsoft’s intentions have less to do with enhancing the features of netbooks to create something better than ever that consumers have been clamoring for\u00a0as it does with trimming down the existing netbook by removing Windows Starter Edition from them.\u00a0 Either way, it’s one more notch on the belt of confusion for Microsoft and its brand strategy.<\/p>\n

Here’s an idea for Microsoft — how about focusing on making the products they already have actually work the way they’re supposed to?\u00a0 I’m just saying.<\/p>\n

How do the new “low cost small notebook PCs” fit into the existing marketplace, and how do you know exactly what you’re buying or what you already have in your hands?\u00a0 Check out the hilarious netbook lexicon flow chart<\/a> courtesy of The Register<\/a>.\u00a0\u00a0<\/p>\n

If that isn’t evidence of consumer confusion, I don’t know what is.\u00a0 There is something to be said for simple branding strategies.<\/p>\n

Your thoughts?\u00a0 If it looks like a netbook and smells like a netbook, is it a netbook?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Windows 7, Windows 8 — Microsoft is known for branding its products with nondescript, meaningless names.\u00a0 Now, Microsoft is rebranding the netbook computer using it’s oh so boring brand naming strategy.\u00a0 Ready for this one?\u00a0 Here goes: At the Computex event in Taipei, Microsoft announced that netbooks will now be called “low cost small notebook […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[3471,100,110,3171,3461,1364],"class_list":{"0":"post-15611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-confusion","8":"tag-brand-strategy","9":"tag-corporate-branding","10":"tag-microsoft-brand","11":"tag-netbooks","12":"tag-rebranding","13":"entry"},"yoast_head":"\nMicrosoft is Brand Name Challenged<\/title>\n<meta name=\"description\" content=\"From now on, Microsoft will call netbooks "low cost small notebook PCs".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft is Brand Name Challenged\" \/>\n<meta property=\"og:description\" content=\"From now on, Microsoft will call netbooks "low cost small notebook PCs".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-05T00:38:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Brand Name Challenged Microsoft Cries ‘It’s Not a Netbook”\",\"datePublished\":\"2009-06-05T00:38:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\"},\"wordCount\":296,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg\",\"keywords\":[\"brand confusion\",\"brand strategy\",\"corporate branding\",\"microsoft brand\",\"netbooks\",\"rebranding\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\",\"name\":\"Microsoft is Brand Name Challenged\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg\",\"datePublished\":\"2009-06-05T00:38:28+00:00\",\"description\":\"From now on, Microsoft will call netbooks \\\"low cost small notebook PCs\\\".\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg\",\"width\":240,\"height\":160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Name Challenged Microsoft Cries ‘It’s Not a Netbook”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft is Brand Name Challenged","description":"From now on, Microsoft will call netbooks \"low cost small notebook PCs\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft is Brand Name Challenged","og_description":"From now on, Microsoft will call netbooks \"low cost small notebook PCs\".","og_url":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-06-05T00:38:28+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Brand Name Challenged Microsoft Cries ‘It’s Not a Netbook”","datePublished":"2009-06-05T00:38:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/"},"wordCount":296,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg","keywords":["brand confusion","brand strategy","corporate branding","microsoft brand","netbooks","rebranding"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/","url":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/","name":"Microsoft is Brand Name Challenged","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg","datePublished":"2009-06-05T00:38:28+00:00","description":"From now on, Microsoft will call netbooks \"low cost small notebook PCs\".","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/06\/netbook.jpg","width":240,"height":160},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/brand-name-challenged-microsoft-cries-its-not-a-netbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Brand Name Challenged Microsoft Cries ‘It’s Not a Netbook”"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/15611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=15611"}],"version-history":[{"count":3,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/15611\/revisions"}],"predecessor-version":[{"id":15651,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/15611\/revisions\/15651"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=15611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=15611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=15611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}