{"id":1520,"date":"2008-09-19T04:00:34","date_gmt":"2008-09-19T03:00:34","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1520"},"modified":"2008-09-19T04:00:34","modified_gmt":"2008-09-19T03:00:34","slug":"who-is-your-investor-relations-site-for","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/","title":{"rendered":"Who Is Your Investor Relations Site For?"},"content":{"rendered":"

Have you ever thought about who your target audience is?<\/p>\n

Marketers obsess over their target audience like Gollum over his ring.\u00a0 No one wants to waste dollars or effort where they won’t be received well.\u00a0 That’s why you’ll never see an ad with a purple haired snowboarder doing a back flip off a cliff in the AARP magazine.\u00a0 (Note to our non-American friends: American Association of Retired People)\u00a0 But, have you ever thought about who your target is with your Investor Relations website?<\/p>\n

Sure, your target audience is investors.\u00a0 But, what kind of investors?\u00a0 Sally Housewife?\u00a0 DayTrader Dan?\u00a0 Analysts?\u00a0 Employees?\u00a0 Each group might want to see a little something different.\u00a0 Even more important, each group might NOT want to see some things.\u00a0 So, who is your site for?<\/p>\n

Employee Investors<\/strong><\/p>\n

Most IR sites seem to be primarily targeted at public investors.\u00a0 This may be less of a strategic choice, and more a function of what information is available that can be easily published without any legal fears.\u00a0 Prospectuses, annual reports, and the like are all generated according to rules and regulations governing what can and must be published for the general public.\u00a0 But, not all investors are alike.<\/p>\n

Some companies provide various stock programs to their employees.\u00a0 Whether stock options, ESPP programs, or even company stock as an option in a 401(k), these programs help establish not only employee loyalty, but a sense of being on the same team as management.\u00a0 After all, if the stock price rises, they benefit too.\u00a0 Most companies administer such programs and provide information regarding them via their internal Human Resources systems.\u00a0 But, what about after these employees leave the company?\u00a0 Whether by retirement, or just moving on, some of these former employees will still be desirable shareholders.\u00a0 Is there anything on the IR site for them?\u00a0 Just a name and phone number as a contact can be very helpful for employees who left long enough ago to no longer have current information on how to reach someone.<\/p>\n

As a former financial advisor, I helped many long time retirees, or even their widows with their holdings of company stock.\u00a0 Often times, they had spent years in retirement without selling a single share of stock.\u00a0 Now, the confusing certificates and statements aren’t much help when they need some extra cash, or if their beneficiaries are wondering what they have and what they can do with it.\u00a0 As a professional, I know to start by checking Bank of America, but that doesn’t always help, and your average widower has no idea where to even start.<\/p>\n

IR Best Practices<\/strong><\/p>\n

\"\"<\/a> \"\"<\/a><\/div>\n

If your company offers stock based compensation or other programs to your employees, be sure that the statements they receive have not only an internal information system on them, but a public one as well.\u00a0 A great place to include that is on your IR website.\u00a0 Not only is this a logical place to look for advisors, retirees, and beneficiaries, but it also reminds your other investors that you have a program that helps build shareholder value via your employee and former employee shareholders.\u00a0 Direct posts or information regarding retirees who remain shareholders would likely be frowned upon, but there is nothing to stop a thorough investor from clicking on a “Retired Shareholders” or “Employee and Former Employee Link.”\u00a0 Should they draw the conclusion that your company must have a healthy amount of loyal employee and retiree shareholders, that is only good news for your mission to increase investment and investor confidence.<\/p>\n

For examples to look at, both Total and Michelin have employee shareholder sections on their websites.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever thought about who your target audience is? Marketers obsess over their target audience like Gollum over his ring.\u00a0 No one wants to waste dollars or effort where they won’t be received well.\u00a0 That’s why you’ll never see an ad with a purple haired snowboarder doing a back flip off a cliff in […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[26],"tags":[8246,75,8250],"class_list":{"0":"post-1520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shareholders","7":"tag-best-practices","8":"tag-investor-relations","9":"tag-shareholders","10":"entry"},"yoast_head":"\nDoes Your Investor Relations Site Have a Section for Employee Shareholders<\/title>\n<meta name=\"description\" content=\"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Investor Relations Site Have a Section for Employee Shareholders\" \/>\n<meta property=\"og:description\" content=\"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-19T03:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg\" \/>\n<meta name=\"author\" content=\"Brian Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\"},\"author\":{\"name\":\"Brian Nelson\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2\"},\"headline\":\"Who Is Your Investor Relations Site For?\",\"datePublished\":\"2008-09-19T03:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\"},\"wordCount\":611,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg\",\"keywords\":[\"Best Practices\",\"investor relations\",\"Shareholders\"],\"articleSection\":[\"Shareholders\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\",\"name\":\"Does Your Investor Relations Site Have a Section for Employee Shareholders\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg\",\"datePublished\":\"2008-09-19T03:00:34+00:00\",\"description\":\"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg\",\"width\":200,\"height\":116},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who Is Your Investor Relations Site For?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2\",\"name\":\"Brian Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g\",\"caption\":\"Brian Nelson\"},\"description\":\"Brian is a small business owner, consultant and freelance writer. Brian began his professional career in the computer industry as a consultant where he became keenly aware of the internal workings of companies from Fortune 100 giants to small two-man shops. While working with a mutual fund company, Brian developed a strong interest in finance and became a Certified Financial Planner. As a financial professional, Brian specialized in working with small business owners. Brian is the co-founder of ArcticLlama, LLC a premier business writing and consulting firm. He also runs a real world personal finance blog. Brian lives in Denver with his wife and daughter.\",\"sameAs\":[\"http:\/\/www.arcticllama.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/brian\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does Your Investor Relations Site Have a Section for Employee Shareholders","description":"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/","og_locale":"en_US","og_type":"article","og_title":"Does Your Investor Relations Site Have a Section for Employee Shareholders","og_description":"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.","og_url":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/","og_site_name":"Corporate Eye","article_published_time":"2008-09-19T03:00:34+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg","type":"","width":"","height":""}],"author":"Brian Nelson","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Brian Nelson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/"},"author":{"name":"Brian Nelson","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2"},"headline":"Who Is Your Investor Relations Site For?","datePublished":"2008-09-19T03:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/"},"wordCount":611,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg","keywords":["Best Practices","investor relations","Shareholders"],"articleSection":["Shareholders"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/","url":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/","name":"Does Your Investor Relations Site Have a Section for Employee Shareholders","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg","datePublished":"2008-09-19T03:00:34+00:00","description":"Employee or retiree shareholders may be important groups. A dedicated section on the Investor Relations page could be beneficial for them and IR.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/09\/total-ir-employees-sm.jpg","width":200,"height":116},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/who-is-your-investor-relations-site-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Who Is Your Investor Relations Site For?"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2","name":"Brian Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g","caption":"Brian Nelson"},"description":"Brian is a small business owner, consultant and freelance writer. Brian began his professional career in the computer industry as a consultant where he became keenly aware of the internal workings of companies from Fortune 100 giants to small two-man shops. While working with a mutual fund company, Brian developed a strong interest in finance and became a Certified Financial Planner. As a financial professional, Brian specialized in working with small business owners. Brian is the co-founder of ArcticLlama, LLC a premier business writing and consulting firm. He also runs a real world personal finance blog. Brian lives in Denver with his wife and daughter.","sameAs":["http:\/\/www.arcticllama.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/brian\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":48666,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1520\/revisions\/48666"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}