{"id":14641,"date":"2009-05-28T16:12:59","date_gmt":"2009-05-28T15:12:59","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=14641"},"modified":"2019-12-17T19:40:56","modified_gmt":"2019-12-17T18:40:56","slug":"aol-breaks-free-of-time-warner-but-is-it-too-late-for-aol","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/aol-breaks-free-of-time-warner-but-is-it-too-late-for-aol\/","title":{"rendered":"AOL Breaks Free of Time Warner but is It Too Late for AOL?"},"content":{"rendered":"

\"aol\"Just eight years ago in 2001, Time Warner<\/a> paid $147 billion to buy AOL<\/a>.\u00a0 Time Warner even went so far as to add the AOL name to the company’s corporate brand, creating AOL Time Warner.\u00a0 Fast forward to 2009, and AOL has been draining money from Time Warner for years.\u00a0 Finally, Time Warner announced that it’s cutting ties with AOL and spinning it off as a separate public company in a press release<\/a> distributed today.\u00a0 But is it too late for AOL?<\/p>\n

As one of my undergrad professors always reminded his students, business is cyclical.\u00a0 Companies merge and centralize, and over time, they split apart again and become more decentralized.\u00a0 History repeats itself again and again, and so does business.\u00a0 Time Warner got too big.\u00a0 Just as AT&T did in the 1990s, Time Warner couldn’t handle all the various, disjointed aspects operating under its umbrella and realized, it’s time to concentrate on its core to survive.\u00a0 First, it spun off it’s cable and broadband Internet\u00a0services business, and now, it’s AOL’s turn to break free of the Time Warner corporate stronghold.\u00a0 Time Warner has made the decision to focus on it’s core — media — through movies, magazines, and cable networks.\u00a0 It’s about time.<\/p>\n

With its pending release from Time Warner, \u00a0AOL has a chance to revive its brand and rebuild its business in order to actually appeal to a broader audience with relevant products and services.\u00a0 Let’s face it — the online world moves far faster than a corporate conglomerate like Time Warner can move.\u00a0 A new AOL actually stands a chance of succeeding in the long term.\u00a0<\/p>\n

The Time Warner and AOL split should be a good thing for everyone, including consumers.\u00a0 What do you think?\u00a0<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just eight years ago in 2001, Time Warner paid $147 billion to buy AOL.\u00a0 Time Warner even went so far as to add the AOL name to the company’s corporate brand, creating AOL Time Warner.\u00a0 Fast forward to 2009, and AOL has been draining money from Time Warner for years.\u00a0 Finally, Time Warner announced that […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[3181,3201,310,96,110,3221,3211,3191],"class_list":{"0":"post-14641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-aol","8":"tag-aol-time-warner","9":"tag-brand-positioning","10":"tag-branding","11":"tag-corporate-branding","12":"tag-rebrand","13":"tag-repositioning","14":"tag-time-warner","15":"entry"},"yoast_head":"\nAOL Breaks Free of Time Warner but is It Too Late for AOL?<\/title>\n<meta name=\"description\" content=\"Free at last! 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