{"id":14561,"date":"2009-05-27T18:18:40","date_gmt":"2009-05-27T17:18:40","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=14561"},"modified":"2020-01-02T18:26:29","modified_gmt":"2020-01-02T17:26:29","slug":"will-100-million-give-microsoft-the-ba-da-bing-it-needs-to-threaten-google","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/will-100-million-give-microsoft-the-ba-da-bing-it-needs-to-threaten-google\/","title":{"rendered":"Will $100 Million Give Microsoft the Ba-Da-BING It Needs to Threaten Google"},"content":{"rendered":"

What do you think?\u00a0 Will a $100 re-branding and advertising push turn Microsoft’s new incarnation of its Live Search product, named Bing<\/a>, create more than a blip in the radar screen of Google’s online search\u00a0monopoly?\u00a0<\/p>\n

The short answer — it’s doubtful.<\/p>\n

The long answer — it’s even more doubtful.<\/p>\n

Let’s face it.\u00a0 Google owns <\/em>the online search market.\u00a0 We live in a Google world.\u00a0 A $100 investment by Microsoft to rebrand Live Search and attempt to steal market share from Google seems like a bizarre marketing strategy to me.\u00a0 I don’t care how much money they throw at the Bing initiative, there are too many strikes against Microsoft to become a search powerhouse at this point.<\/p>\n

I’m not saying Microsoft’s Bing won’t do well.\u00a0 I’m sure it will survive just fine, but is this really the best Microsoft could come up with to save it’s flailing brand and business?\u00a0 Once again, they’ve missed the boat.\u00a0 Consumer’s haven’t been asking Microsoft for the next Google.\u00a0 They’ve been asking Microsoft to fix what’s already wrong with the brand, the company, and its products.\u00a0 In other words, trying to divert focus from Vista wrapped in Windows 7 clothing isn’t going to fix the core brand problems.\u00a0<\/p>\n

I know Microsoft wants to gain a stronger foothold at the Google party, but the writing has been on the wall for a long time that they need to refocus the brand first. \u00a0Google wanna-be products aren’t the remedy to re-energizing the brand.<\/p>\n

Oh Microsoft, why do you disappoint us again and again?\u00a0 Can’t you just give us an operating system that works well?\u00a0 How about spending $100 million on that?<\/p>\n

\"microsoft-windows-vista-error-final\"<\/p>\n

<\/div>\n

I guess that’s why I finally broke down and bought a Mac last year.\u00a0 I still use my Windows-based PC, but I curse out Windows far more often than I curse out my Mac.\u00a0 And don’t even get me started on Internet Explorer.<\/p>\n

How about you?\u00a0 Would you trust the Microsoft brand to give you a search engine that works well given their current brand image?\u00a0 Would you choose Bing over Google?\u00a0 What would make you switch?<\/p>\n

Good luck climbing the Google brand mountain, Microsoft, but my money’s still on Google.<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What do you think?\u00a0 Will a $100 re-branding and advertising push turn Microsoft’s new incarnation of its Live Search product, named Bing, create more than a blip in the radar screen of Google’s online search\u00a0monopoly?\u00a0 The short answer — it’s doubtful. The long answer — it’s even more doubtful. Let’s face it.\u00a0 Google owns the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[3131,100,110,188,847,154,3141,3171,3161,3151],"class_list":{"0":"post-14561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-bing","8":"tag-brand-strategy","9":"tag-corporate-branding","10":"tag-google","11":"tag-google-brand","12":"tag-microsoft","13":"tag-microsoft-bing","14":"tag-microsoft-brand","15":"tag-microsoft-live","16":"tag-microsoft-search","17":"entry"},"yoast_head":"\nWill $100 Million Give Microsoft the Ba-Da-BING It Needs to Threaten Google<\/title>\n<meta name=\"description\" content=\"Bing - 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