{"id":14101,"date":"2009-05-25T01:12:58","date_gmt":"2009-05-25T00:12:58","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=14101"},"modified":"2009-05-24T16:35:21","modified_gmt":"2009-05-24T15:35:21","slug":"apple-spreads-relationship-brand-to-future-generations","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/apple-spreads-relationship-brand-to-future-generations\/","title":{"rendered":"Apple Spreads Relationship Brand to Future Generations"},"content":{"rendered":"

\"apple_store\"I’ve written many times on Corporate Eye about Apple<\/a> as one of the best examples of a relationship brand around.\u00a0 The brand started out as a cult brand, but today, is one of the strongest relationship brands\u00a0with loyal brand advocate customers around the world.\u00a0<\/p>\n

Apple knows its customers are loyal and hopes to ensure that loyalty is passed onto the next generation.\u00a0 To do so, Apple has launched a series of Apple Camp workshops<\/a> at its retail stores in the U.S.\u00a0 The workshops are for children ages 8-12, and each 3-hour session will undoubtedly teach participants how to do some really cool stuff on their Macs.\u00a0 The workshops will be held in all Apple retail stores, but kids can only participate in 2 classes each — ensuring the Apple brand can be experienced by the masses.<\/p>\n

According to The Register<\/a>, classes are filling up fast.\u00a0 It seems Apple parents are thrilled to be given the chance to let their children become Apple brand advocates, too, and since parents have to attend classes with their children, the family’s relationship with the brand can also become a bonding experience.\u00a0 Very clever, Apple.<\/p>\n

I have to give Apple props for this marketing initiative.\u00a0 It’s a great way to further the strong relationship with the brand among existing and future consumers.\u00a0 The marketing team knows what one of its brand’s core strengths is — the relationship — and has come up with a unique way to leverage and extend that strength.\u00a0<\/p>\n

Of course, Apple isn’t the first brand to use workshops for children as a way to further a brand’s relationship with entire families.\u00a0 Certainly, Home Depot workshops are intended to do the same thing.\u00a0 However, I have a feeling that Apple will find a way to make this effort work very, very well.<\/p>\n

Your thoughts?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve written many times on Corporate Eye about Apple as one of the best examples of a relationship brand around.\u00a0 The brand started out as a cult brand, but today, is one of the strongest relationship brands\u00a0with loyal brand advocate customers around the world.\u00a0 Apple knows its customers are loyal and hopes to ensure that […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[121,1129,3041,3051,3031,110,2441,734],"class_list":{"0":"post-14101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-apple","8":"tag-apple-brand","9":"tag-apple-stores","10":"tag-apple-training","11":"tag-apple-youth-program","12":"tag-corporate-branding","13":"tag-relationship-brands","14":"tag-retail-branding","15":"entry"},"yoast_head":"\nApple Spreads Relationship Brand to Children<\/title>\n<meta name=\"description\" content=\"Apple has launched a series of Apple Camp 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