{"id":1313,"date":"2008-09-01T08:00:20","date_gmt":"2008-09-01T07:00:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1313"},"modified":"2019-12-17T19:40:47","modified_gmt":"2019-12-17T18:40:47","slug":"is-your-brand-ready-for-mobile-advertising","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/is-your-brand-ready-for-mobile-advertising\/","title":{"rendered":"Is Your Brand Ready for Mobile Advertising?"},"content":{"rendered":"

\"\"<\/a>“Mobile Ad Spending Set to Soar”<\/p>\n

That’s the headline from an article from eMarketer<\/a> last week.\u00a0 According to a study by Strategy Analytics<\/a>, brands across the globe are prepared to invest more than double what they spent in 2008 on mobile advertising in 2009 – from $1.0 billion in 2008 to $2.4 billion in 2009.\u00a0 Is your brand ready for the ad spending shift?<\/p>\n

The vast majority of that money is expected to be invested in mobile message advertising with much smaller sums invested in mobile search advertising and mobile display advertising.<\/p>\n

The trend is expected to continue with U.S. mobile ad spending expected to reach $6.5 billion in 2012.\u00a0 That’s almost quadruple growth over the $1.7 billion spent in the U.S. in\u00a02009.<\/p>\n

According to an article in Brandweek<\/a>, the primary reason behind the shift in ad spending can be attributed to the growth in mobile web usage in the U.S. during 2008 when mobile carriers enhanced their networks to speed up web-based video transmission.\u00a0 Additionally, better handsets are available to enhance the entire mobile experience, and mobile subscriber fees have dropped making the technology available to a larger audience.<\/p>\n

Looks like the path has been set and mobile advertising is the new hot topic in marketing meetings around the world.\u00a0 What do you think?\u00a0 Does your company have plans to increase mobile ad spending in the near future?\u00a0 Do you think it’s essential to do so to ensure your brand remains relevant and competitive?\u00a0 Leave a comment and get the conversation started!<\/p>\n

Image: <\/em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

“Mobile Ad Spending Set to Soar” That’s the headline from an article from eMarketer last week.\u00a0 According to a study by Strategy Analytics, brands across the globe are prepared to invest more than double what they spent in 2008 on mobile advertising in 2009 – from $1.0 billion in 2008 to $2.4 billion in 2009.\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[496,235,559,110,558,560],"class_list":{"0":"post-1313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-advertising","8":"tag-brand-marketing","9":"tag-cell-phone-advertising","10":"tag-corporate-branding","11":"tag-mobile-advertising","12":"tag-mobile-brand-advertising","13":"entry"},"yoast_head":"\nIs Your Brand Ready for Mobile Advertising?<\/title>\n<meta name=\"description\" content=\"Mobile ad spending is set to soar\" \/>\n<meta name=\"robots\" content=\"index, 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