{"id":1192,"date":"2008-08-27T08:00:03","date_gmt":"2008-08-27T07:00:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1192"},"modified":"2008-08-27T04:31:26","modified_gmt":"2008-08-27T03:31:26","slug":"corporate-brand-mind-survey-from-harvard-university","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-brand-mind-survey-from-harvard-university\/","title":{"rendered":"Corporate Brand Mind Survey from Harvard University"},"content":{"rendered":"

\"\"<\/a>Harvard University’s Department of Psychology is conducting some interesting research related to corporate brand reputations, and you can participate by taking a 10-minute survey on the Mind Survey website<\/strong><\/a>.<\/p>\n

The tests are broken down into 19 categories related to emotional triggers,\u00a0and each test references the same\u00a0collection of corporate brands .\u00a0<\/p>\n

The 19 surveys included in the Mind Survey project\u00a0focus on:<\/p>\n

    \n
  1. Harm<\/li>\n
  2. Memory<\/li>\n
  3. Planning<\/li>\n
  4. Guilt<\/li>\n
  5. Familiarity<\/li>\n
  6. Punishment<\/li>\n
  7. Support<\/li>\n
  8. Pleasure<\/li>\n
  9. Communication<\/li>\n
  10. Morality<\/li>\n
  11. Investing<\/li>\n
  12. Pain<\/li>\n
  13. Desire<\/li>\n
  14. Action<\/li>\n
  15. Self-control<\/li>\n
  16. Worth<\/li>\n
  17. Fear<\/li>\n
  18. Liking<\/li>\n
  19. Accountability<\/li>\n<\/ol>\n

    The corporations included in the Mind Survey are:<\/p>\n