{"id":11761,"date":"2009-05-15T06:00:22","date_gmt":"2009-05-15T05:00:22","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=11761"},"modified":"2009-05-10T20:41:15","modified_gmt":"2009-05-10T19:41:15","slug":"the-best-and-worst-brands-in-terms-of-value-revealed","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-best-and-worst-brands-in-terms-of-value-revealed\/","title":{"rendered":"The Best and Worst Brands in Terms of Value Revealed"},"content":{"rendered":"

A new study by BrandIndex<\/a> and YouGov<\/a> ranks brands by consumers’ perceptions of the value<\/a> those brands deliver from best value to least value as measured for the period between January-April 2009.\u00a0 While the results aren’t completely shocking, there are some brands with rankings you might not expect.\u00a0 Take a look at the best and worst rankings below.<\/p>\n

10 Best Value Brands (the Best brand is ranked #1 in the list below)<\/strong><\/p>\n

    \n
  1. The History Channel<\/li>\n
  2. The Discovery Channel<\/li>\n
  3. Craftsman<\/li>\n
  4. Google<\/li>\n
  5. Rubbermaid<\/li>\n
  6. Johnson & Johnson<\/li>\n
  7. Subway<\/li>\n
  8. Lowe’s<\/li>\n
  9. Whirlpool<\/li>\n
  10. Target<\/li>\n<\/ol>\n

    10 Least Value Brands (the Worst brand is ranked #1 below)<\/strong><\/p>\n

      \n
    1. Hummer<\/li>\n
    2. MTV<\/li>\n
    3. Starbucks<\/li>\n
    4. Red Bull<\/li>\n
    5. AIG<\/li>\n
    6. Perrier<\/li>\n
    7. Abercrombie & Fitch<\/li>\n
    8. 7-Eleven<\/li>\n
    9. Citibank<\/li>\n
    10. Neiman Marcus<\/li>\n<\/ol>\n

      Naturally, every brand wants to be perceived as offering a good value for the price, whether the brand is Walmart or Bloomingdales.\u00a0 Consumers are unlikely to remain loyal to a brand that they don’t believe provides the value they want and need for their investment, particularly when the economy is weak.\u00a0 It makes me wonder if some of the brands at the bottom of this list will be able to overcome those perceptions when the economy turns around.\u00a0 For example, will Starbucks regain the market share it once enjoyed in the coffee market once the economy turns around without dropping prices below the $4.00 price point that consumers clearly no longer believe is appropriate?<\/p>\n

      On the flip side, will the brands ranked at the top in the BrandIndex survey be able to sustain their positions over the long term?\u00a0 I have to admit I was surprised to see Johnson & Johnson in the top 10, particularly at a time when people are struggling to pay for medical-related bills.\u00a0 I’m surprised there wasn’t a cross-over negative perception that would affect J&J, too.\u00a0 Or is it that J&J has such a strong brand history and reputation, protected by a decentralized business model, that it remains fairly insulated from the negativity surrounding it?<\/p>\n

      What do you think?\u00a0 Share your thoughts in the comments below and let’s discuss!<\/p>\n

      Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      A new study by BrandIndex and YouGov ranks brands by consumers’ perceptions of the value those brands deliver from best value to least value as measured for the period between January-April 2009.\u00a0 While the results aren’t completely shocking, there are some brands with rankings you might not expect.\u00a0 Take a look at the best and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2701,2741,340,2721,110,2711,2731],"class_list":{"0":"post-11761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-best-brands","8":"tag-brand-rankings","9":"tag-brand-value","10":"tag-brandindex","11":"tag-corporate-branding","12":"tag-worst-brands","13":"tag-yougov","14":"entry"},"yoast_head":"\nThe Best and Worst Brands in Terms of Value Revealed<\/title>\n<meta name=\"description\" content=\"Starbucks and Hummer get another kick in the pants.\" \/>\n<meta name=\"robots\" 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