{"id":11591,"date":"2009-05-11T06:00:39","date_gmt":"2009-05-11T05:00:39","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=11591"},"modified":"2009-05-10T19:41:50","modified_gmt":"2009-05-10T18:41:50","slug":"moms-represent-20-of-online-users-is-your-brand-reaching-them","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/moms-represent-20-of-online-users-is-your-brand-reaching-them\/","title":{"rendered":"Moms Represent 20% of Online Users &#8211; Is Your Brand Reaching Them?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-11621 lazyload\" title=\"mom-computer\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/05\/mom-computer.jpg\" alt=\"mom-computer\" width=\"240\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/05\/mom-computer.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/05\/mom-computer-150x112.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/180;\" \/>There is no denying the statistics that repeatedly tell us mothers are one of the most powerful and influential consumer groups.\u00a0 A new study from <a href=\"http:\/\/www.nielsen-online.com\/pr\/pr_090507_3.pdf\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a> has found that nearly 20% of the active online population is women between the ages of 25-54 with at least one child.\u00a0<\/p>\n<p>What does this tell us?\u00a0<\/p>\n<p>First, that the Internet is a great place to reach this highly coveted audience of consumers and influencers, and second, that your brand needs to be connecting with that audience where they already spend time &#8211; online.<\/p>\n<p>Next, the Nielsen study identified differences in online behaviors between segments of the audience as follows:<!--more--><\/p>\n<ul>\n<li><strong>Established Moms (age 40-50 with three or more children at home)<\/strong>: Heavy online shoppers with Shopzilla.com, Walmart.com and Target.com being top online destinations.<\/li>\n<li><strong>Newbie Moms (age 25-34 with one or two children at home)<\/strong>: Heavy users of social networking destinations like Facebook.com and Blogger.com.<\/li>\n<\/ul>\n<p>What does <em>this<\/em> tell us?\u00a0<\/p>\n<p>Simple &#8212; it tells you exactly where you need to start focusing efforts to reach specific segments of that coveted audience.<\/p>\n<p>Finally, the Nielsen study reports that mothers are more concerned about the economy than ever (as one would expect based on the weak economic conditions around the world), and they are actively looking for money saving opportunities online.\u00a0 There is no denying that online coupon searches and coupon use overall is up significantly, and the Internet is a primary tool for finding discounts.\u00a0<\/p>\n<p>And what does <em>this<\/em> tell us?\u00a0<\/p>\n<p>That coveted audience is looking for brands that provide discounts, etc.\u00a0 Make sure your brand is represented online where that audience is and providing valuable offers that meet their needs and demands.<\/p>\n<p>Bottom line, the statistics don&#8217;t lie.\u00a0 Mothers are powerful decision-makers and spenders, and they&#8217;re actively looking for brands online.\u00a0 Is your brand where the moms are?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/jenniewoo\/75853330\/\" target=\"_blank\" rel=\"noopener\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying the statistics that repeatedly tell us mothers are one of the most powerful and influential consumer groups.\u00a0 A new study from Nielsen has found that nearly 20% of the active online population is women between the ages of 25-54 with at least one child.\u00a0 What does this tell us?\u00a0 First, that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2661,2671,2651,520],"class_list":{"0":"post-11591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-branding-to-moms","8":"tag-marketing-to-moms","9":"tag-nielsen-online","10":"tag-online-branding","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moms Represent 20% of Online Users - Is Your Brand Reaching Them? 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