{"id":11121,"date":"2009-05-08T00:58:43","date_gmt":"2009-05-07T23:58:43","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=11121"},"modified":"2020-01-02T18:26:28","modified_gmt":"2020-01-02T17:26:28","slug":"mcdonalds-unleashes-mccafe-marketing-blitzkrieg-will-it-work","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/mcdonalds-unleashes-mccafe-marketing-blitzkrieg-will-it-work\/","title":{"rendered":"McDonald’s Unleashes McCafe Marketing Blitzkrieg – Will It Work?"},"content":{"rendered":"

According to an article on AdAge.com, McDonald’s has launched its biggest marketing push in history for the new McCafe<\/a> coffee products.\u00a0\u00a0I just received a direct mail piece on Wednesday for McCafe, but I swiftly threw it in the trash.\u00a0 Why?\u00a0 Because my local McDonald’s can’t even get their standard products and service correct, so McCafe has no hope in my mind.\u00a0 But I digress.\u00a0 Back to branding …<\/p>\n

With the onslaught of McCafe marketing, I thought it would be interesting to see how McCafe is doing in Google Trends, which tracks the most searched for terms online, in comparison to its top competitors.\u00a0 I got the idea after reading a post on the Official Google Blog<\/a>\u00a0about the accuracy of Google Trends<\/a> in determining past winners of American Idol in the United States (hint – if the Google Trends success continues, put your money on Adam Lambert).<\/p>\n

Let’s take a look at the search trends of McCafe vs. Starbucks and Dunkin’ Donuts over the past year<\/em>.<\/p>\n

\"mccafe_google-trends-12_months\"<\/p>\n

<\/div>\n<\/p>\n

Now, let’s take a look at the search trends of McCafe vs. Starbucks and Dunkin’ Donuts over the past 30 days<\/em> since the marketing push began.<\/p>\n

\"mccafe_google-trends\"<\/p>\n

<\/div>\n<\/p>\n

If Google Trends is right again, I don’t think Starbucks has anything to be worried about from McCafe, but did anyone really think there was cause for concern in the Starbucks camp?<\/p>\n

Honestly, I think McDonald’s biggest problem with McCafe is brand positioning.\u00a0 Your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"

According to an article on AdAge.com, McDonald’s has launched its biggest marketing push in history for the new McCafe coffee products.\u00a0\u00a0I just received a direct mail piece on Wednesday for McCafe, but I swiftly threw it in the trash.\u00a0 Why?\u00a0 Because my local McDonald’s can’t even get their standard products and service correct, so McCafe […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2611,191,310,110,906,2601,2591,213],"class_list":{"0":"post-11121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-competition","8":"tag-brand-position","9":"tag-brand-positioning","10":"tag-corporate-branding","11":"tag-dunkin-donuts","12":"tag-mccafe","13":"tag-mcdonalds-coffee","14":"tag-starbucks","15":"entry"},"yoast_head":"\nMcDonald's Unleashes McCafe Marketing Blitzkrieg - Will It Work?<\/title>\n<meta name=\"description\" content=\"Can McCafe threaten Starbucks or Dunkin' Donuts? 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