{"id":1100,"date":"2008-08-20T07:00:39","date_gmt":"2008-08-20T06:00:39","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1100"},"modified":"2021-01-07T12:03:38","modified_gmt":"2021-01-07T11:03:38","slug":"the-olympics-visa-and-michael-phelps","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/the-olympics-visa-and-michael-phelps\/","title":{"rendered":"The Olympics, VISA and Michael Phelps"},"content":{"rendered":"

Three brands, one commercial series — the Olympics, VISA and Michael Phelps<\/strong><\/p>\n

In the United States, three brands have dominated television this summer – the Olympics, VISA and Michael Phelps.\u00a0\u00a0I thought it would be interesting to take a look at the commercials that feature the branding threesome and see what Corporate Eye readers think about them.<\/p>\n

First up, the VISA, Michael Phelps, Olympics commercial played frequently just before the 2008 Summer Olympics in Beijing.\u00a0 Click here to watch it<\/span><\/strong><\/a>.<\/p>\n

Next, the VISA, Michael Phelps, Olympics commercial played when Michael Phelps broke the record of for the most Olympic gold medals ever won by a single person.\u00a0 Click here to watch it<\/span><\/strong><\/a>.<\/p>\n

Finally, the VISA, Michael Phelps, Olympics commercial played after Michael Phelps broke the record for the most Olympic gold medals won in a single Olympic Games.\u00a0 Click here to watch it<\/span><\/a><\/strong>.<\/p>\n

So what do you think?\u00a0 I think all three brands are consistently portrayed, and together, they communicate a message of power, strength and idealism, which translates nicely for VISA in terms of giving its brand a boost.\u00a0 I think the overexposed, gold lighting in the 2008 commercials works well, and of course, you’ve got to love Morgan Freeman’s voice overs in those ads.\u00a0<\/p>\n

When I first saw the dolphin ad before the Olympics began, I wasn’t impressed, but together, the series works.\u00a0 The consistency is what makes the ads stand out as successful from a branding perspective.\u00a0 I’m not sure if people will run out and get a VISA card or use their VISA cards more as a result of the commercials, particularly since Olympic brand sponsorship has become saturated and holds less meaning than it did years ago.\u00a0<\/p>\n

Leave a comment and share your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Three brands, one commercial series — the Olympics, VISA and Michael Phelps In the United States, three brands have dominated television this summer – the Olympics, VISA and Michael Phelps.\u00a0\u00a0I thought it would be interesting to take a look at the commercials that feature the branding threesome and see what Corporate Eye readers think about 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