{"id":10581,"date":"2009-05-06T01:36:51","date_gmt":"2009-05-06T00:36:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=10581"},"modified":"2009-05-06T01:36:51","modified_gmt":"2009-05-06T00:36:51","slug":"from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion\/","title":{"rendered":"From Klingons to Kingons &#8211; Star Trek and Burger King Team up for Promotion"},"content":{"rendered":"<p><a href=\"http:\/\/www.burgerking.com\" target=\"_blank\">Burger King<\/a> is investing a lot of its marketing budget into blockbuster movie sponsorship this summer.\u00a0 According to <em><a href=\"http:\/\/online.wsj.com\/article\/SB124148523144685779.html\" target=\"_blank\">The Wall Street Journal<\/a><\/em>, Burger King will tie its products to <a href=\"http:\/\/www.paramount.com\" target=\"_blank\">Paramount Pictures&#8217;<\/a>\u00a0<em>Star Trek<\/em>, <em>Transformers 2<\/em> and <em>G.I. Joe: Rise of Cobra<\/em>.\u00a0 The 3-film partnership is new for both Burger King and Paramount Pictures, and it seems like a home run for Burger King.<\/p>\n<p>Burger King has released one of the company&#8217;s new ads for <em>Star Trek<\/em> glasses, which will be available at Burger King locations soon.\u00a0 Certainly, both die-hard Trekkies and anyone who hasn&#8217;t lived under a rock for the past 30+ years, will recognize the parody of <em>Star Trek<\/em> Klingons appearing as Kingons in the new ad.\u00a0 It&#8217;s clever, and as much as the Burger King character freaks me out, this rendition does seem to work.\u00a0<\/p>\n<p><embed src=\"http:\/\/s.wsj.net\/media\/swf\/main.swf\" bgcolor=\"#FFFFFF\" flashVars=\"videoGUID={D721AA78-1917-408F-886B-12402F74B07D}&#038;playerid=1000&#038;plyMediaEnabled=1&#038;configURL=http:\/\/wsj.vo.llnwd.net\/o28\/players\/&#038;autoStart=false\u201d base=\"rtmpt:\/\/wsj.fcod.llnwd.net\/a1318\/o28\/video\" name=\"main\" width=\"512\" height=\"363\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" swLiveConnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/p>\n<p>So often product placement seems haphazard and inappropriate resulting in a missed opportunity.\u00a0 I think the Burger King and Paramount partnership is a good one.\u00a0 It&#8217;s nice to see fast food restaurants tying their brands to movies that don&#8217;t have a G rating.\u00a0 In other words, there does appear to be a place for fast food sponsorships in movies that aren&#8217;t cartoons (it worked for Burger King and Paramount for both the original <em>Transformers<\/em> movie and <em>Iron Man<\/em>).\u00a0 I suppose these movies are based on comics and cartoons, but the audience for these movies is not likely to be made up primarily of the preschool demographic.\u00a0<\/p>\n<p>What do you think?\u00a0 Is the Burger King-<em>Star Trek<\/em> partnership a good one?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/eridius\/65924279\/\" target=\"_blank\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King is investing a lot of its marketing budget into blockbuster movie sponsorship this summer.\u00a0 According to The Wall Street Journal, Burger King will tie its products to Paramount Pictures&#8217;\u00a0Star Trek, Transformers 2 and G.I. Joe: Rise of Cobra.\u00a0 The 3-film partnership is new for both Burger King and Paramount Pictures, and it seems [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[2491,2501,1362,2481,2511,110,214],"class_list":{"0":"post-10581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-brand","8":"tag-brand-sponsorship","9":"tag-brand-tie-ins","10":"tag-burger-king","11":"tag-burger-king-commercial","12":"tag-consumer-brands","13":"tag-corporate-branding","14":"tag-star-trek","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Klingons to Kingons - Star Trek and Burger King Team up for Promotion<\/title>\n<meta name=\"description\" content=\"Entertaining new commercials for Burger King and Star Trek partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Klingons to Kingons - Star Trek and Burger King Team up for Promotion\" \/>\n<meta property=\"og:description\" content=\"Entertaining new commercials for Burger King and Star Trek partnership\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-06T00:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"From Klingons to Kingons &#8211; 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