{"id":1045,"date":"2008-08-15T06:00:10","date_gmt":"2008-08-15T05:00:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=1045"},"modified":"2008-08-15T04:51:08","modified_gmt":"2008-08-15T03:51:08","slug":"would-your-customers-wear-your-brand-on-a-t-shirt","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/","title":{"rendered":"Would Your Customers Wear Your Brand on a T-shirt?"},"content":{"rendered":"

\"\"<\/a>According to an article in BrandWeek<\/a>, ad agency David & Goliath surveyed pub-goers in California and asked them which liquor brand they would be willing to wear on a free T-shirt.\u00a0 Jack Daniels and Corona took the top spots, but the interesting part of this unscientific study is how it can be applied to just about any industry.<\/p>\n

Consider your own market.\u00a0 If you surveyed people about your brand’s industry and asked them which brand they would wear on a T-shirt, what brand would they choose and why?\u00a0 Would your brand be the one they’d be proud to display on their shirts or would they rather show off their loyalty or approval of a competitor’s brand?<\/p>\n

I think this could be called the Brand T-Shirt test.\u00a0 It’s certainly not scientific, but it can give you a great idea of where your brand is positioned in consumers’ minds – both your existing customers and non-customers.\u00a0<\/p>\n

Try the Brand T-Shirt test on some other industries such as cars, jeans or coffee.\u00a0 Which brand would you wear on a T-shirt in each of those industries and why?\u00a0 What does that say about each brand?\u00a0<\/p>\n

Naturally, results would vary based on the specific audience that responds to the Brand T-Shirt Test.\u00a0 For example, I’m sure the answers David & Goliath received in the California liquor brand T-shirt test would be very different had the test been conducted in New York City or London or Paris, which needs to be taken into consideration, and of course, the results should be taken with a grain of salt given the unscientific methodology.\u00a0 However, it’s a fun test and somewhat enlightening.<\/p>\n

Would you wear a T-shirt with your brand on it?\u00a0<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

According to an article in BrandWeek, ad agency David & Goliath surveyed pub-goers in California and asked them which liquor brand they would be willing to wear on a free T-shirt.\u00a0 Jack Daniels and Corona took the top spots, but the interesting part of this unscientific study is how it can be applied to just […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[465,100,96,464,110,462,463,141],"class_list":{"0":"post-1045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-research","8":"tag-brand-strategy","9":"tag-branding","10":"tag-corona","11":"tag-corporate-branding","12":"tag-david-goliath-advertising","13":"tag-jack-daniels","14":"tag-market-research","15":"entry"},"yoast_head":"\nWould Your Customers Wear Your Brand on a T-shirt?<\/title>\n<meta name=\"description\" content=\"Take the Brand T-Shirt Test and see where your brand stands in consumers' minds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Would Your Customers Wear Your Brand on a T-shirt?\" \/>\n<meta property=\"og:description\" content=\"Take the Brand T-Shirt Test and see where your brand stands in consumers' minds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2008-08-15T05:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Would Your Customers Wear Your Brand on a T-shirt?\",\"datePublished\":\"2008-08-15T05:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\"},\"wordCount\":300,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg\",\"keywords\":[\"brand research\",\"brand strategy\",\"branding\",\"Corona\",\"corporate branding\",\"David & Goliath advertising\",\"Jack Daniels\",\"market research\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\",\"name\":\"Would Your Customers Wear Your Brand on a T-shirt?\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg\",\"datePublished\":\"2008-08-15T05:00:10+00:00\",\"description\":\"Take the Brand T-Shirt Test and see where your brand stands in consumers\\\\' minds.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg\",\"width\":240,\"height\":160},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Would Your Customers Wear Your Brand on a T-shirt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Would Your Customers Wear Your Brand on a T-shirt?","description":"Take the Brand T-Shirt Test and see where your brand stands in consumers' minds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/","og_locale":"en_US","og_type":"article","og_title":"Would Your Customers Wear Your Brand on a T-shirt?","og_description":"Take the Brand T-Shirt Test and see where your brand stands in consumers' minds.","og_url":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2008-08-15T05:00:10+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Would Your Customers Wear Your Brand on a T-shirt?","datePublished":"2008-08-15T05:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/"},"wordCount":300,"commentCount":4,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg","keywords":["brand research","brand strategy","branding","Corona","corporate branding","David & Goliath advertising","Jack Daniels","market research"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/","url":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/","name":"Would Your Customers Wear Your Brand on a T-shirt?","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg","datePublished":"2008-08-15T05:00:10+00:00","description":"Take the Brand T-Shirt Test and see where your brand stands in consumers\\' minds.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/08\/corona-brand.jpg","width":240,"height":160},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/would-your-customers-wear-your-brand-on-a-t-shirt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Would Your Customers Wear Your Brand on a T-shirt?"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Susan Gunelius","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=1045"}],"version-history":[{"count":1,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1045\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/1045\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}