{"id":44150,"date":"2013-03-12T13:12:11","date_gmt":"2013-03-12T14:12:11","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?page_id=44150"},"modified":"2019-11-04T10:37:09","modified_gmt":"2019-11-04T09:37:09","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.corporate-eye.com\/main\/blog\/","title":{"rendered":"Our blog posts"},"content":{"rendered":"<div class=\"pt-cv-wrapper\"><div class=\"pt-cv-view pt-cv-scrollable pt-cv-colsys\" id=\"pt-cv-view-9e4fedapfw\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div id=\"e08f99evbn\" class=\"pt-cv-carousel pt-cv-slide\" data-ride=\"cvcarousel\" data-interval=false><ol class=\"pt-cv-carousel-indicators\"><li data-target=\"#e08f99evbn\" data-cvslide-to=\"0\" class=\"active\"><\/li>\n<li data-target=\"#e08f99evbn\" data-cvslide-to=\"1\" class=\"\"><\/li>\n<li data-target=\"#e08f99evbn\" data-cvslide-to=\"2\" class=\"\"><\/li><\/ol>\n<div class=\"carousel-inner\"><div class=\"item active\"><div class=\"row\"><div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/covid-19-recruitment-freeze\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze-300x300.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"dead end sign in snow\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze-300x300.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze-150x150.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze-100x100.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze-70x70.jpg 70w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2021\/01\/deadend-freeze.jpg 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/covid-19-recruitment-freeze\/\" class=\"_self\" target=\"_self\" >Is the COVID-19 freeze leaving potholes in your recruitment website?<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/optimising-video-content\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"200\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/11\/video-300x200.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/11\/video-300x200.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/11\/video-150x100.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/11\/video-100x67.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/11\/video.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/optimising-video-content\/\" class=\"_self\" target=\"_self\" >How to Optimise Video Content for Social Media Platforms<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/improve-comms-customers\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-300x300.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-300x300.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-150x150.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-100x100.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-144x144.jpg 144w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four-120x120.jpg 120w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/08\/four.jpg 315w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/improve-comms-customers\/\" class=\"_self\" target=\"_self\" >Communicating Your Brand to Your Customers<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/emotional-energy-corporate-site\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"249\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/dog-300x249.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/dog-300x249.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/dog-150x125.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/dog-100x83.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/dog.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/249;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/emotional-energy-corporate-site\/\" class=\"_self\" target=\"_self\" >Emotional Energy and the Corporate Website<\/a><\/h4><\/div><\/div><\/div><\/div>\n<div class=\"item\"><div class=\"row\"><div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/importance-local-seo-global\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"199\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/global-local-300x199.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/global-local-300x199.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/global-local-150x99.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/global-local-100x66.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2017\/06\/global-local.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/199;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/importance-local-seo-global\/\" class=\"_self\" target=\"_self\" >The Surprising Importance of Local SEO for Global Companies<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><div class=\"pt-cv-carousel-caption pt-cv-cap-wo-img\"><a href=\"https:\/\/www.corporate-eye.com\/main\/board-portals-2017\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><\/a>\n<h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/board-portals-2017\/\" class=\"_self\" target=\"_self\" >Why Board portals are essential in 2017<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/messaging-seaside-rock\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"132\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/seaside-rock-300x132.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/seaside-rock-300x132.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/seaside-rock-150x66.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/seaside-rock-100x44.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/seaside-rock.jpg 590w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/132;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/messaging-seaside-rock\/\" class=\"_self\" target=\"_self\" >Messaging and Seaside Rock<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/attention-personalisation-holodeck\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"194\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/perceptive-media-300x194.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/perceptive-media-300x194.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/perceptive-media-150x97.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/perceptive-media-100x65.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/10\/perceptive-media.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/194;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/attention-personalisation-holodeck\/\" class=\"_self\" target=\"_self\" >Attention, Personalisation and the Holodeck<\/a><\/h4><\/div><\/div><\/div><\/div>\n<div class=\"item\"><div class=\"row\"><div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/combine-recruitment-strategies\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"200\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/06\/multiple-strategies-300x200.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/06\/multiple-strategies-300x200.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/06\/multiple-strategies-150x100.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/06\/multiple-strategies-100x67.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/06\/multiple-strategies.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/combine-recruitment-strategies\/\" class=\"_self\" target=\"_self\" >The Combination Approach: Using Multiple Recruitment Strategies<\/a><\/h4><\/div><\/div>\n<div class=\"col-md-6 pt-cv-content-item pt-cv-1-col\" ><a href=\"https:\/\/www.corporate-eye.com\/main\/b2b-social-media\/\" class=\"_self pt-cv-href-thumbnail pt-cv-thumb-default\" target=\"_self\" ><img decoding=\"async\" width=\"300\" height=\"264\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/04\/b2b-social-media-300x264.jpg\" class=\"pt-cv-thumbnail img-none lazyload\" alt=\"\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/04\/b2b-social-media-300x264.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/04\/b2b-social-media-150x132.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/04\/b2b-social-media-100x88.jpg 100w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2016\/04\/b2b-social-media.jpg 580w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/264;\" \/><\/a>\n<div class=\"pt-cv-carousel-caption pt-cv-cap-w-img\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.corporate-eye.com\/main\/b2b-social-media\/\" class=\"_self\" target=\"_self\" >B2B Social Media: do&#8217;s and don&#8217;ts<\/a><\/h4><\/div><\/div><\/div><\/div><\/div>\n<a class=\"left carousel-control\" data-target=\"#e08f99evbn\" data-cvslide=\"prev\">\r\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-chevron-left\"><\/span>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t<a class=\"right carousel-control\" data-target=\"#e08f99evbn\" data-cvslide=\"next\">\r\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-chevron-right\"><\/span>\r\n\t\t\t\t\t<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><em>I invited Adrian Cordiner (who founded DigitalRhinos) to write a post about B2B social media for us today. <\/em> <\/p>\n<h2>Do&#8217;s and don&#8217;ts of social media for B2B companies<\/h2>\n<p><br \/>\nFor business to business marketing campaigns, you really want to get it right the first time. How you engage with your audience online shows how much or how little you actually understand your audience. Social media for B2B takes analysis and strategy, and like everything else in marketing, &hellip; <a href=\"https:\/\/www.corporate-eye.com\/main\/blog\/\" class=\"read-more\">Read the rest <\/a><\/p>","protected":false},"author":1,"featured_media":50834,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":{"0":"post-44150","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Eye Blog<\/title>\n<meta name=\"description\" content=\"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Eye Blog\" \/>\n<meta property=\"og:description\" content=\"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-04T09:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/blog\/\",\"name\":\"Corporate Eye Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg\",\"datePublished\":\"2013-03-12T14:12:11+00:00\",\"dateModified\":\"2019-11-04T09:37:09+00:00\",\"description\":\"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our blog posts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate Eye Blog","description":"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/blog\/","og_locale":"en_US","og_type":"article","og_title":"Corporate Eye Blog","og_description":"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)","og_url":"https:\/\/www.corporate-eye.com\/main\/blog\/","og_site_name":"Corporate Eye","article_modified_time":"2019-11-04T09:37:09+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@lucynixon","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/blog\/","url":"https:\/\/www.corporate-eye.com\/main\/blog\/","name":"Corporate Eye Blog","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg","datePublished":"2013-03-12T14:12:11+00:00","dateModified":"2019-11-04T09:37:09+00:00","description":"Corporate communications blog : topics that we find interesting across all stakeholder areas (brand, investor, media, CSR, corpgov, careers etc)","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/blog\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/gold-drops.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Our blog posts"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]}]}},"_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/pages\/44150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=44150"}],"version-history":[{"count":3,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/pages\/44150\/revisions"}],"predecessor-version":[{"id":50837,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/pages\/44150\/revisions\/50837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/50834"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=44150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}