Comments on: Would Your Customers Wear Your Brand on a T-shirt?

By: Susan Gunelius

Susan Gunelius — Sun, 09 Nov 2008 14:18:39 +0000

Kin, you’re absolutely right. Sometimes “unscientific” studies can tell marketers a lot more than all the metrics in the world. It comes down to something I always talk about – common sense is still the best metric.

By: kin torres

kin torres — Sun, 09 Nov 2008 04:23:34 +0000

i love the implications of this “unscientific” study. People always have favored brands on almost everything they consume. The willingness to wear a shirt to these favored brands talk about a lot of things. A lot. Try asking the “why they do it”

By: Susan Gunelius

Susan Gunelius — Fri, 15 Aug 2008 20:27:41 +0000

Thank you, Karen. I think the Brand T-shirt Test can really help get brand managers to start thinking out of the box about their brands in terms of finding ways to gain a stronger foothold in consumers’ minds. In other words, they can ask themselves, “What do we need to do to make our brand one that consumers would want to flaunt on a T-shirt?”

By: Karen Swim

Karen Swim — Fri, 15 Aug 2008 13:59:27 +0000

Susan, what a great branding discussion! The willingness to wear a brand on your shirt certainly has implications of how you view your relationship with the brand. In fact, as I consider this, I can think of brands I respect enough to wear a shirt even though I may not use them. I would love to hear more insight on this and a Brand T-shirt contest sounds like a great idea! :-)