About selling channels. Undertakers is a still a big market. They will not be sold on conditions what they wish, but what the customers wish. Meaning if in the USA the people would by via the internet, they can buy there, but also from undertakers. In some countries, like in my little country, Denmark, it is only undertakers that sell caskets.
We will see when we start promoting them, how the market react, but for me the most important is, that the end user will like and buy them, and they can get them, even if the undertaker do not like to sell them.
The market is free, but some like to protect themselves. There are, as I found in my several years studies, forces in each different country, that want it to be “in ususal their way”.
But the future depends on the customers wishes, and I think that already now there are many that want this PULP one instead of the normal tree casket.
For your information i did astudy and found that 2% would choice a normal tree casket, 82% would choice a PULP casket, and 16% has not decided yet or don’t know.
Read more on http://www.dancof.com

Wish you all the best.

Hi Bendt

Personally, I was planning on a cardboard coffin, since that seems to be what’s typically available here as a ‘green’ option, but a paper pulp one is an excellent idea. Will you be marketing direct to the ‘end user’, as discussed in Susan’s post above, or will you be marketing to undertakers?