Comments on: What Do Consumers Want When They Scan QR Codes?

By: Johny

Johny — Tue, 09 Oct 2012 11:16:57 +0000

poorly aligned consumer-brand expectations for mobile barcode-linked content and inadequate user experiences are driving consumers away from mobile barcode use.
http://journalpsyche.org/

By: Chirs

Chirs — Tue, 09 Oct 2012 09:19:50 +0000

The explosive growth of smartphone users in the US means that there will continue to be new consumers who try scanning a barcode at least once, “but ‘one and done’ users do not create a mass audience.”

By: Tony Tran

Tony Tran — Tue, 09 Oct 2012 09:10:48 +0000

the most common of the mobile barcode formats, have not fulfilled their promise and connected with large audiences, according to a new eMarketer report, “QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow.”

By: Michelle Dunn

Michelle Dunn — Fri, 19 Aug 2011 15:05:16 +0000

QR Codes (Quick Response Codes) enables quick response to a call for action.
They can be generated and decoded from smartphones and desktops for personal or commercial use.

As shown in your stats, once people understand how to use them, they like the medium and will broaden their usage.

Thanks for this article, it will be useful for information sessions.

By: Amy C. Teeple

Amy C. Teeple — Mon, 23 May 2011 22:16:49 +0000

Susan,

Thanks for this article (especially the stats).

I think one important thing to note about QR codes (as supported by the info in your post) is that consumers don’t want to scan your QR code to simply be brought to your website home page or contact information (unless that is specifically the expressed intention).

I like your line “don’t look at QR codes with blinders on.” It seems as though too many companies want a QR code because it has the potential to be “the next big thing,” but they don’t think through the reasons. Well-used QR codes can be very effective, but a QR code with no real purpose can actually have a negative effect, but annoying potential customers.