Comments on: Website Branding and Usability https://www.corporate-eye.com/main/website-branding-and-usability/ ...compare, compete, excel Tue, 07 Oct 2008 07:39:07 +0000 hourly 1 By: David Hamill https://www.corporate-eye.com/main/website-branding-and-usability/#comment-955 Tue, 07 Oct 2008 07:39:07 +0000 http://www.corporate-eye.com/?p=692#comment-955 I think I know what you’re trying to say here Susan. I wrote a similar article for Precision Marketing recently.

My point was that people who think they are protecting the brand should care about usability. It has the potential to impact the brand in a far deeper way than using the wrong font.

My angle came from the fact that usability issues are often not rectified because the required course of action contravenes brand guidelines.

David Hamill

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