https://www.corporate-eye.com/main/trident-launches-a-little-piece-of-happy-campaign/ ...compare, compete, excel Thu, 13 Aug 2020 10:43:31 +0000 hourly 1 https://www.corporate-eye.com/main/trident-launches-a-little-piece-of-happy-campaign/#comment-6421 Thu, 02 Jul 2009 15:48:27 +0000 http://www.corporate-eye.com/blog/?p=17291#comment-6421 Thanks for the thoughtful post. My take is a little bit different. (full post: http://bit.ly/sOIvL) The words happiness and joy have been popping up all over the place but it seems just like lipstick on a gorilla. Happy language and gimmicky web sites are a nice start, but it rings hollow when it boils down to just more talk. How does the product deliver on the promise?

]]> https://www.corporate-eye.com/main/trident-launches-a-little-piece-of-happy-campaign/#comment-5371 Wed, 17 Jun 2009 18:25:35 +0000 http://www.corporate-eye.com/blog/?p=17291#comment-5371 I’ll keep an eye on this. This used to be my gum of preference and the fact that you can eat the wrapper just makes it that much better. If Wrigleys were running a similar campaign, I couldn’t help them out , since I recall vividly from childhood that my dad (who always carried a pack of Juicy Fruit) would offer me gum and then tear the stick in half, so I never got a full stick! We joke about it now and I’ve pulled this “Scrooge” number on him a few times, but it’s not commercial worthy.

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