Comments on: Toyota Takes Title as Biggest Carmaker in 2010 https://www.corporate-eye.com/main/toyota-takes-title-as-biggest-carmaker-in-2010/ ...compare, compete, excel Wed, 26 Jan 2011 16:44:37 +0000 hourly 1 By: jamie anderson https://www.corporate-eye.com/main/toyota-takes-title-as-biggest-carmaker-in-2010/#comment-11998 Wed, 26 Jan 2011 16:44:37 +0000 http://www.corporate-eye.com/blog/?p=36527#comment-11998 As a marketing manager; I have learned a very valuable lesson from Toyota . I was one of those extremely loyal customers who has spent in excess of $250k over my life; and vouched endlessly for the brand. That chapter in my life has closed.

Own a 2007 Tacoma, which has had a recurring and extremely expensive issue with front wheel bearings. I have had 7 wheel bearings in less than 120 000 km. I know of another owner who has installed in excess of 11. The horror stories are numerous.

Did the dealer thing; they were only interested in my issue in so far as it was good business for them ( 500 $ a bearing)

Emailed the company and got blown off.

Well, the lesson that has made me change my brand and take my money else where is: The customer is the most important person in the marketing department.

The customer’s issue should receive action and a resolution. In the customer service process it is very important for the customer to feel that they are genuinely / authentically heard, recognized and appreciated . None of which I received from Toyota.

The next $35K which I will be spending this June will not be with Toyota.

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