Comments on: The Path to Creating a Relationship Brand https://www.corporate-eye.com/main/the-path-to-creating-a-relationship-brand/ ...compare, compete, excel Mon, 04 Jan 2021 12:17:23 +0000 hourly 1 By: abigail https://www.corporate-eye.com/main/the-path-to-creating-a-relationship-brand/#comment-880 Wed, 01 Oct 2008 09:37:00 +0000 http://www.corporate-eye.com/?p=409#comment-880 How do you think Flamingo Land creates a Relationship Brand and why? i have been puzzled over this for ages

]]> By: Mozilla’s Firefox as a Relationship Brand | Corporate Eye https://www.corporate-eye.com/main/the-path-to-creating-a-relationship-brand/#comment-130 Wed, 11 Jun 2008 13:13:50 +0000 http://www.corporate-eye.com/?p=409#comment-130 […] talking about relationship branding (see “Creating a Relationship Brand” and “The Path to Creating a Relationship Brand“) and relationship brands such as Apple, Macintosh and Harley Davidson. Today, I’d like […]

]]> By: Susan Gunelius https://www.corporate-eye.com/main/the-path-to-creating-a-relationship-brand/#comment-108 Thu, 29 May 2008 13:34:48 +0000 http://www.corporate-eye.com/?p=409#comment-108 Sachendra, I’m going to make this “Relationship Branding” week and follow up with a couple more examples of relationship brands. Thanks for joining in the conversation!

]]> By: Sachendra Yadav https://www.corporate-eye.com/main/the-path-to-creating-a-relationship-brand/#comment-107 Thu, 29 May 2008 10:52:28 +0000 http://www.corporate-eye.com/?p=409#comment-107 You’ve made some very interesting points, I especially liked these:
– Let users experience the brand individually
– Research customers and identify sub-segments and talk to each sub-segment
– non-users hear about the brand and feel like they’re missing out or not part of the club (which I feel is one of the most powerful drivers to get new converts)

Harley Davidson and Apple are great examples. Others worth mentioning are Pepsi and Coke.
– Pepsi for their youth campaign which helped it surpass Coke
– Coke for connecting with their original base after that debacle, capitalizing on and building brand loyalty and regaining market share.

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