Comments on: The Know More Media Business Debacle: A Series of Unfortunate Events – Are YOU Ready For Unfortunate Events? https://www.corporate-eye.com/main/the-know-more-media-business-debacle-a-series-of-unfortunate-events-are-you-ready-for-unfortunate-events/ ...compare, compete, excel Wed, 29 Jul 2020 13:00:45 +0000 hourly 1 By: Bridget Wright https://www.corporate-eye.com/main/the-know-more-media-business-debacle-a-series-of-unfortunate-events-are-you-ready-for-unfortunate-events/#comment-9011 Tue, 11 Aug 2009 05:07:40 +0000 http://www.corporate-eye.com/?p=725#comment-9011 Hal, I am so glad to see your comment! It’s also good to know that you are still with us in the online world. I was very enlightened by your comment and must agree whole-heartedly that there were a lot of behind-the-scenes footage that we were all unaware of. However, it was all handled with much grace and professionalism despite all. Hopefully, the wheels of your mind are turning and we shall see you emerge once again on this wonderful World Wide Web on a different project. You certainly have a wealth of knowledge to share with those of us in the business sector.

]]> By: Hal Halladay https://www.corporate-eye.com/main/the-know-more-media-business-debacle-a-series-of-unfortunate-events-are-you-ready-for-unfortunate-events/#comment-8771 Wed, 05 Aug 2009 20:53:47 +0000 http://www.corporate-eye.com/?p=725#comment-8771 Bridget asked some great questions and saw KMM from the perspective of a KMM blogger. She inherited LeaderNotes from me, the co-founder of Know More Media and was a valued member of our writing team. The simple answer to why Know More Media could not survive was that Google unilaterally banned KMM content from the Google Search Engine Index. The ban occurred because Google created a policy against text link ads and we happened to have text link ads on KMM blogs. Text link ads are ads similar to those found as sponsored links on a Google search. The first we knew of the policy or the ban was the day our traffic dropped 60% because we had no Google search traffic. Only through our traffic logs and searching the web could we discover what had happened.

The ban reduced not only our traffic by 60% but our advertising as well. We were break even until this event and saw the opportunity to be a profitable business. We had a few choices when this occurred – 1) take a few months to retool including applying to be re-included in the search engine and remove text link ads then begin losing money again and strive to reach break even, 2) or shut down. We felt we could not afford to go back to losing money and with a weaker economy on the horizon (late spring 2008) we had to make a hard decision. There was just too much uncertainty. So we closed our doors and walked away from our dream and what had been a successful business that employed several writers around the world.

Search today for Know More Media and you won’t find any Know More Media content. Just content like this article about Know More Media. So that means 70,000 KMM articles about business are not searchable by Google. Who knows what else is not included?

]]> By: Easton Ellsworth https://www.corporate-eye.com/main/the-know-more-media-business-debacle-a-series-of-unfortunate-events-are-you-ready-for-unfortunate-events/#comment-210 Thu, 31 Jul 2008 14:45:57 +0000 http://www.corporate-eye.com/?p=725#comment-210 Good thoughts. Surviving and thriving without needing Google is so important these days for online businesses.

]]> By: 10 Secrets to Blog Network Success https://www.corporate-eye.com/main/the-know-more-media-business-debacle-a-series-of-unfortunate-events-are-you-ready-for-unfortunate-events/#comment-209 Thu, 31 Jul 2008 14:16:51 +0000 http://www.corporate-eye.com/?p=725#comment-209 […] Much gnashing of teeth around whether blog networks will survive or not (see here, here, here and here) […]

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