Comments on: The Future of Marketing Communications and Social Media https://www.corporate-eye.com/main/the-future-of-marketing-communications-and-social-media/ ...compare, compete, excel Tue, 23 Feb 2010 20:41:24 +0000 hourly 1 By: Stu Goldstein https://www.corporate-eye.com/main/the-future-of-marketing-communications-and-social-media/#comment-10146 Tue, 23 Feb 2010 20:41:24 +0000 http://www.corporate-eye.com/blog/?p=31914#comment-10146 Interesting information abou the future. I still think Fortune companies will continue to test social media with their marketing and brand managers.

A company will need a strategy to understand the ROI for social media and what metrics to measure for a success criteria. Firms will have to embrace and allow social media. The workforce that will replace the current baby boom generation has utilized technology their entire lives. For companies to retain talent they must offer the use of social media in the workplace.

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