https://www.corporate-eye.com/main/the-brand-champion-exit-strategy-lessons-from-apple-and-steve-jobs/ ...compare, compete, excel Thu, 09 Oct 2008 13:09:02 +0000 hourly 1 https://www.corporate-eye.com/main/the-brand-champion-exit-strategy-lessons-from-apple-and-steve-jobs/#comment-998 Thu, 09 Oct 2008 13:09:02 +0000 http://www.corporate-eye.com/?p=2022#comment-998 Thank you, Calvin. I’m a huge proponent of brand champions on every level – consumers, employees, executives, and so on, but it’s important to plan for the potential loss of a brand champion and not put all of your eggs in one basket, so to speak.

]]> https://www.corporate-eye.com/main/the-brand-champion-exit-strategy-lessons-from-apple-and-steve-jobs/#comment-997 Thu, 09 Oct 2008 13:05:12 +0000 http://www.corporate-eye.com/?p=2022#comment-997 Excellent piece! This is something everyone ought to be thinking about. We always focus on “succession planning” based on the assumption that management aspects need to be taken care of… brand champions… good point.

]]>